Filling Your Pipeline Takes Strategy Not Luck

The first thing you have to look at when it comes to filling your pipeline, keeping your strategy sessions coming on a consistent basis, is some level of cold outreach. You know who the niche is, whatever your niche is. In my case, plumbing companies. What we need is a list of like the owners, their phone numbers, their email addresses, their contact details. We want to find the cream of the crop, the top 20%, the ones doing a million to $10 million per year in revenue that have multiple trucks that are already investing in marketing. That way we're dealing with the types of prospects we want to work with. Step 2, is we wanna start to position ourselves as the expert. We do that through inbound marketing. Through inbound marketing, what we're gonna do is we're gonna create webinar content, we're gonna create podcast content, we're gonna create case studies and examples. We're gonna put out content that sits on YouTube, that sits on our blog, that sits on Facebook and inside Facebook groups so that people can be exposed to our value, lean in, get pixeled in our audience, and ultimately schedule in. 3 is marketed lead generation. If we've got the content and we've got the list, now we can laser target those clients, those prospects that we want to do business with on Facebook, on Instagram, through Google retargeting. But I've seen a lot of agencies do with their market of lead generation is they try and go straight to appointment. Hey, want to generate better results online? Schedule in. And if you don't show your value in advance, you don't show that you've got something proprietary and unique that you're going to bring to the table, nobody's going to be interested.