Agencies should focus on generating actual revenue for clients, not vanity work like pretty websites or backlinks. Rob's approach shows how to manage the full sales funnel: generate leads, nurture them, get attendance, and convert them to dollars.
I think one of the biggest insights, you know, shared here, guys, is figuring out what it is that's going to actually generate the net result for your client. So it's not about the activity, it's not about the pretty website, it's not about the links built. It's about what are you going to do that's going to generate revenue for the client? And what Rob does, he got very close to the sale. So he didn't just generate leads, he figured out how do we generate the leads, how do we nurture the leads, how do we get them to show up, how do we maximize the amount of leads that come in that turn into dollars, uh, for, for the client. ¡Gracias!
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