Apple Podcasts drives 60% of all podcast listening and ranks shows by new subscribers in a 24-hour window. To chart, you need a concentrated burst of subscriptions that triggers organic visibility and more growth.
Chapters
The other areas that we want to really focus on, the Apple algorithm, right? So Apple Podcasts, 60% of listenership is happening on that platform. It's definitely the place that we want to place as much focus as we possibly can. What Apple Podcasts cares about is the number of new subscribers you've received within the last 24 hours. So if you're rising up the charts, you're hitting the top 10 in the business category or whatever that might be for you, that's because you've received the most new subscribers in the last 24 hours. So what we want to try and do is do a bunch of things that will, that will give us spikes of activity on our feed. We want like lots of people subscribing to our show in a condensed period of time. That's going to give us that little bump up the algorithm. And when we do that, we're going to get more organic exposure, which is going to lead to more people finding us and so on. And you get this wonderful kind of self-feeding system.