In this testimonial, Luke Truetken, CEO and founder of Landscape SEO—a digital marketing agency serving the green industry—shares how joining the 7FA community in 2022 transformed his business. After struggling with growth, Luke discovered Joshua’s retention book, YouTube videos, and coaching program, prompting him to invest in 7FA without concern for cost. At the time of joining, his agency generated about $17,000 in monthly recurring revenue (MRR) with a handful of clients. Leveraging the community’s mentorship, peer support, and the knowledge base built by Joshua, Luke’s agency scaled to over $110,000 MRR and more than 50 clients. He emphasizes that the community’s collaborative, non‑competitive culture—where members share ideas, bounce off each other, and genuinely help one another—was the primary driver of his growth. Luke recommends the 7FA community to anyone seeking supportive peers, mentors, and a platform to both give and receive help.
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You're going to meet your friends, you're going to meet your peers, you're going to meet your mentors, you're going to meet your core people that get what you're going through, that you can bounce ideas off of, that you know they have your back. My name is Luke, I'm the CEO and founder of Landscape SEO. We are a digital marketing service specifically for the green industry— lawn care, landscape, hardscape, excavation, that kind of stuff. I joined 7FA in 2022 with just struggling with growing the business. I was up and down and I came across Joshua book of retention. And I went through the book and the next thing you know, I saw a Facebook ad and then I started watching his YouTube videos. And then I saw that he had a coaching program. And after watching those different things and seeing his expertise, I jumped on a sales call and I already told them, I said, I don't care how much it is, just take my money and I know I'm going to do this. And so I joined and we were at probably about $17K MRR, few clients in the niche, still legacy business stuff. Fast forward to today, we just crossed, uh, $110K MRR. $10,000 MRR, and we have over 50 clients. The biggest thing that changed the needle for me in 7FA is the community of people you meet here. You're gonna meet your friends, you're gonna meet your peers, you're gonna meet your mentors, you're gonna meet your core people that get what you're going through, that you can bounce ideas off of, that you know they have your back. And that is what makes this community so special. Josh has done an incredible job of building so much knowledge and training and future development into everything here at 7FA. But the number one thing you get from this community is other people that are going through the same things you're going through and that are going to help you genuinely grow your business. Competition's not a thing here. There's multiple people in our space, there's multiple people in every niche, and everybody comes together, gives, and helps each other out because that's what this community is about. So if you are looking for a community that's going to love you, that's going to help you, and most importantly, a community that you can join and help and give back to others, this is the place for you.
