Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Generative Engine Optimization is the new formula for agency growth in 2026

Name: Generative Engine Optimization is the new formula for agency growth in 2026
Uploaded: 2026-04-08T16:02:42+00:00
Duration: 53 s
Channel: Joshua Nelson
Description: In this presentation, Joshua Nelson explains that the agency landscape is shifting from traditional SEO—optimizing for Google search results—to…

8 Apr 2026 · 1 min

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In this presentation, Joshua Nelson explains that the agency landscape is shifting from traditional SEO—optimizing for Google search results—to Generative Engine Optimization (GEO) aimed at AI chat platforms like ChatGPT and Gemini. While the core pillars (website quality, on‑page factors, links, citations) remain, GEO requires more precise tactics: answering specific user questions, embedding microformat data, and providing exact citations. Nelson highlights that user‑generated sources such as Reddit posts serve as effective citations that seed generative engine responses, and agencies must strategically create such content to ensure their clients appear as recommended providers in local markets.

Chapters

The big thing in the agency space now is generative engine optimization. And we all know that used to be like people went to Google and they ran a search and they looked for a plumber or roofer and we wanted to make sure we were coming up there. And there was a whole formula for that in terms of how you set up the website and the on-page optimization and the links and the citations. But now today's customer, they're using ChatGPT, they're using Gemini, they're using these other platforms. And so how do we make sure we're coming up in generative engines? Well, there is a different formula, but it's very similar. It's still going to be based on your website, but you've got to get a little bit more specific with answering specific questions. With the microformat data on your website and then pointing back very specific citations. We found citations like Reddit, like user-generated content, tend to seed themselves very nicely into the generative engine results. And so you've gotta be strategic with how you create that kind of content to make sure your clients come up and that they're being the recommended company in those markets that they serve.