Referrals won't happen consistently without asking. Nick's approach shows that a deliberate conversation at the right moment in the service process turns occasional referrals into a steady stream.
The key insight here, guys, is it's not just going to happen. Like, if you give a great experience and you orchestrate it and they're like getting amazing results and you leave it to them to think, oh, let me think about how I can help these guys get more clients, that's going to happen like once in a blue moon. But if you intentionally build it into your process, like Nick just said, and you have that conversation and you ask that question you're gonna start to get consistent referrals.
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