Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Google Local Service Ads | Seven Figure Agency

Name: Google Local Service Ads | Seven Figure Agency
Uploaded: 2024-02-15T20:35:43+00:00
Duration: 42 s
Channel: Joshua Nelson
Description: In this segment, the speaker explains that Google Local Service Ads (LSAs) require contractors to navigate several setup steps—including background…

15 Feb 2024 · 1 min

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In this segment, the speaker explains that Google Local Service Ads (LSAs) require contractors to navigate several setup steps—including background checks, campaign configuration, proper tagging of inbound leads, and generating reviews. While the agency previously advised clients to manage these tasks themselves, they have recently shifted to offering hands‑on management: monitoring call outcomes, rating each call, and handling the administrative details. This more involved approach has led to better client results, and the speaker encourages agencies to incorporate LSAs as a core service offering.

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With local service ads, Google wants the contractor or the client to go set themselves up themselves. We found is there's some hoops to jump through, right? Getting the background checks, setting up the campaign, making sure that all of the inbound leads are being marked appropriately in the backend, that we're driving new reviews. For a long time, we told the client, "Look, do this on your own. You can handle it." In recent years, we've gotten more involved and we've said, "Hey, you know what? Let us—" help you manage this. Let us listen to the outcome of those calls, rate the outcome of those calls. And as a result, our clients are getting better results. And so this is something they're willing to see value in having some additional support with. And so I really would encourage you to have local service ads as part of what you do.