Great agencies protect capacity to protect results

5 Mar 2026 · 0 min
0:28

In this brief video, the speaker outlines a staffing guideline for agency account management, recommending that each account manager handle between 20 and 25 client accounts. This range is presented as a sweet spot that allows managers to hold regular monthly meetings with every client, fostering strong relationships without causing overload. The speaker warns that when managers exceed roughly 30 accounts, service quality deteriorates—clients experience slower responsiveness and missed answers—indicating that the higher load compromises results. The overall message is that maintaining an optimal account-to-manager ratio is essential for preserving client satisfaction and agency performance.

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