Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

Growing Podcast Audience Through Social Media | Business Growth

Name: Growing Podcast Audience Through Social Media | Business Growth
Uploaded: 2022-11-10T00:04:23+00:00
Duration: 43 s
Channel: Joshua Nelson
Description: In this segment of the video, the speaker emphasizes that many podcasters mistakenly rely on social media platforms—such as Instagram, Twitter, and…

10 Nov 2022 · 1 min

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In this segment of the video, the speaker emphasizes that many podcasters mistakenly rely on social media platforms—such as Instagram, Twitter, and LinkedIn—as the primary means to grow their audience. He explains that the short‑form, bite‑sized nature of content on these platforms makes it extremely difficult to convert casual engagement (likes, shares, brief comments) into the deep, sustained listening required for a 30‑40 minute podcast episode. The core message is that while social media can generate surface‑level interaction, it does not reliably drive meaningful, long‑form podcast listenership.

Chapters

The most important kind of main message I want to, I want to share to start with is that a lot of folks will lean into social. They'll kind of assume, right, this is where I grow my audience, is where I share my content, and this is where I'm going to drive kind of new, new listenership of our podcast. What we and my colleagues in the industry have found is that it's incredibly hard to really drive meaningful growth from social media. The reason for that is that when you're in kind of Instagram or Twitter or LinkedIn mode, you're in kind of that short-form, bite-sized content mode, right? You're kind of like going to hit the like button. You're gonna maybe share something with a friend, you might comment on a cat video, like you're not in that kind of like in-depth content mode. So it's very difficult to really get someone to commit then to spending 30 to 40 minutes listening to an in-depth piece of content.