Here's why I would join the industry association

Oe guys, this is Joshua Nelson with the 7 Figure Agency, and I was talking with one of our mastermind members, Matthew Vasquez, the other day, and we were kinda brainstorming his 90-day plan, how we can grow his agency. He's choosing to focus on a very specific niche and really get deep with that, develop a list, do some cold outreach, do some phone outreach. And starting to plant some seeds to grow his agency within that space. And he's got a list that he's starting to do his cold outreach to, and I brought up, you know, what about the associations? Have you joined the industry association within that niche? He said, you know, I looked at it and, you know, I don't know what the benefits are. I can use their logo, I might get some contact details. I don't know that it would be of any benefit to me. And so I was like, well, let me just kind of unpack some of the reasons that I think it makes a lot of sense to join the industry association. So the first piece is you get access to their list, right? And it's useful to have access to that list because the people on that list are usually, they're buyers, right? In order to be in an association, they had to pay some type of dues to be part of the association. So it's better than a list you can get from InfoUSA or from one of these places where it's just aggregated data, right? You're getting a really a buyer's list. It may not be the highest quality list, but it is a buyer list nonetheless. And so that's, that's powerful. The second reason is affiliation, and you can draft on the affiliation with that association. So rather than just reaching out via cold email and saying, "Hey, I'm looking to work with one company in your area and it's gonna be first come, first served." You could say, "Hey, we're members of the XYZ Association and we wanted to introduce ourselves, right? We wanted to send you some additional information." And you can draft on that. So there's definite benefit to it. We've gotten a lot of benefit drafting on the associations that we're involved in within our space. The other thing is as you join the association, you have the opportunity to participate in their events. Most associations in your niche, they meet a couple times a year at a local level and a national level. And by being in the association, by being an active member, you can exhibit at their events. Ideally, in the future, you can plant some seeds to, to, to speak at their events. And these are all just really good reasons that it makes sense to, you know, join the association with your niche, get access to that database, and then be creative with how you reach out. So reach out via email, reach out via phone, reach out via direct mail, be at their events and association meetings, and it can really shortcut the process to positioning yourself as the expert within your type of business and to, and to get clients raising their hand and hiring your agency services. So just a quick thought on that subject of why joining the association makes sense. If you'd like more ideas on this, go ahead and post in comments. If you're actively involved in your niche association, you know, and it's working well for you or it's not, put that in there as well. I'd love to hear that. And hopefully this helps. Hopefully this just gives you another idea that you can use to go out, position yourself as the expert, and get clients coming to you pre-positioned to buy. Talk to you later.