Only 15% of landscaping businesses hit $1 million in revenue. Instead of quoting a $3,000 monthly fee, pitch a $50,000 to $60,000 yearly investment. Annual pricing feels less painful than monthly and matches how big companies budget.
and look at the revenue of that business and what projected profits they should have. And when you look at the numbers in this industry, there's about 15% of landscape companies that are over $1 million a year. And when you look at what they spend in our program— see, I don't sell our program, it's not $3,000 a month or it's not $5,000 a month, because when they hear $3,000 a month, hell, that's 2 mortgages, you know, that, that, that makes their brain tick differently. Companies that you want to go after that are doing millions of dollars a year, they don't budget by the month, they budget by the year. And that's how I explain it to them. So it's not $3,000 a month plus a minimum $1,000 ad spend. You're going to invest $50,000 to $60,000 a year, including your ad spend, all in, in a program like this. So selling it in that manner has helped get people over the concept of this is a very expensive monthly program.
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