Full-time hires cost more upfront than contractors, but agencies that build internal teams see better profit margins as they scale from six figures to seven figures. A dedicated staff provides the stability and consistency that drives long-term profitability.
It might be more expensive upfront, but it's usually going to be more profitable in the long term to hire full-time team members versus part-time contractors. As you go from 6 figures to 7 figures, you want to try and build your internal capacity and you want to build a full-time staff. And what I found in my experience in working with hundreds of other agencies is that as you start to develop a full-time team that's fully dedicated to you and your clients, you've got stability there, you've got consistency, and usually you're going to wind up with better profit margins from that over time.
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