Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

How Austin Chose His Digital Marketing Agency's Niche

Name: How Austin Chose His Digital Marketing Agency's Niche
Uploaded: 2023-04-06T21:05:39+00:00
Duration: 6 s
Channel: Joshua Nelson
Description: In a brief interview, Austin (Speaker B) explains how he selected residential and commercial painting contractors as the focus for his agency, Base Coat…

6 Apr 2023 · 0 min

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In a brief interview, Austin (Speaker B) explains how he selected residential and commercial painting contractors as the focus for his agency, Base Coat Marketing. He began by reviewing the client roster of his previous venture, Hauser Media, which included various home‑service businesses, large players, and plastic surgeons. By comparing the average ticket value of a closed job and the number of leads needed to justify a marketing spend, he evaluated potential niches. While plastic surgeons offered high ticket values, the market was heavily saturated and came with regulatory complexities. Painting contractors, on the other hand, aligned with Austin’s prior marketing experience, presented a clearer opportunity, and faced fewer red‑tape concerns. Speaker A affirms the logic, emphasizing the advantage of leveraging existing client successes when entering a new niche.

Base Coat Marketing works with residential commercial painting contractors. How did you land on that niche?
I was going through doing market research based on clients that we currently had under the Hauser Media brand. We had home service companies, some of the large players, plastic surgeons. And going through that list, you look at what's the ticket value of an average closed job? How many leads are we gonna have to generate to actually justify a marketing investment? And I landed on professional painting or plastic surgeons. We've seen the kind of cars that plastic surgeons drive. We don't have to worry about insurance or red tape there. The field, in terms of marketing, was pretty saturated. So decided to jump in on the painting side. Like I said, I had experience on that end from a marketing standpoint. So that kind of resonated with me.
I think that's a smart move, right? Ideally, you're not coming into this totally, you know, with no experience, right? So look at your base of existing clients, see where you've got some good wins, see if there's some potential there, and then like start there.