Brian Kaskavalshian grew his digital marketing agency from $60,000 monthly revenue to $5 million a year and sold it for seven figures. He did it by building a detailed tracking sheet that mapped client acquisition, churn, and revenue targets, then made the metrics transparent to his team.
Chapters
Brian Kaskavalshian, one of the agencies I've worked with almost a decade now. Brian and I were in a mastermind together and he had grown his agency to $60,000 in monthly recurring revenue. And he was just kind of there, right? It was a good life. It was a good income, but the business wasn't growing. And at the beginning of one year, we decided we'd get together and we would map out new goals and targets. And I shared with him what I call our sales and retention tracking sheet. And we took the time to plot out his goals. How many clients would they sell? How many clients would they churn? Where does that put them by the end of the month, by the end of the quarter, by the end of the year? And having that tracking mechanism and getting his team on board with that tracking mechanism triggered something in his business. And from that year forward, he was in a consistent growth and momentum, grew the business to over $5 million per year, recently sold it and, and had a multiple 7-figure exit. And he'll tell you that one of the game change moves was just getting really clear on how he was tracking the growth and how he was getting his team involved in that progress of moving the business forward.
