Joshua Nelson breaks down a three-part model for consistent monthly clients: a complete sales funnel, industry authority, and a tight sales process. Rate each as green, yellow, or red. If your close rate is strong but cold outreach converts poorly, you need more authority so prospects see you as the expert.
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If you do this right, the money will take care of itself. If you've got clients coming in every single month, you'll have the money you need to pay the bills, to live your desired lifestyle, to really have a good business. When you get this accelerated growth model dialed in, you've got a full funnel, you've got a great authority within the industry, and a nice tight sales process, you will have new clients coming in on a month-over-month basis. Rate yourself green, yellow, and red. How are you doing in terms of your funnel, your authority, and your sales process? Is there anything here that's green? Crushing it, sales, man, we're closing at 70%. We've got this dialed in. And is there anything maybe that's yellow? Or maybe you're not the authority. Maybe you've got great cold outreach and you get people scheduling it on your calendar all the time, but they're not warmed up. They're not pre-positioned to buy. They're not hiring you as the go-to expert. Maybe that's the red opportunity. Build up that authority for yourself.