Raising your retainer from $1,000 to $2,500 a month gives you more bandwidth to deliver better work. You'll lose a few clients, but the extra revenue per person keeps you ahead, and the ones who stay get better service.
Increasing your fee gives you more bandwidth. It gives you the ability to do more for the clients. When we came in, we were $1,000 a month. We came to events like this, and every time we met, they're like, "Hey, you seems like you're landing clients. Why don't you increase the price a little bit?" Like, if we increase the price, we won't get any new clients. It's going to kill our sales momentum. And so we decided, well, if we increase the fee to $2,500 per month, now even if we're losing 4 or 5 clients every single month, we're still ahead of the game. And when we made that change, we were still able to sell, but we were keeping the clients at a higher level.
From 26 Years in Business to Nearly Doubling Recurring Revenue | Sandy Waggett
How Luke Truetken Scaled His Agency to $110K MRR by Going All In on One Niche
Website Production at Scale - The AI Tool Stack for Modern Agencies with Marcel Knopf
