Track your client's ad spend, lead volume, and conversion rates to build websites that actually convert. One client spent $10,000 monthly to generate 510 leads at $18.81 each, with a 35% visitor-to-lead conversion rate across phone calls, forms, and chat.
Chapters
about one of the key strategies you need to know to generate better results for your client. That's how to make sure you're setting up your client website so they're built to convert traffic into leads and sales at the highest level possible. And we're looking at the data. So I want to start off by showing some data and some outcomes. We track very closely how much they're spending with us, how many leads they're generating, what their average cost per lead is. And you can see here in this particular example, they're spending about $10,000 per month, about 510 tracked leads, about an average of $18.81 per lead. But really what I want you to see is we're also tracking how much traffic traffic got to the website and how many leads were generated. So we're tracking phone calls, web forms, and today chat service communications as well. All of those we count as a lead. And you can see for the traffic, they have a 35% conversion rate from visitor to lead.