Erik Huberman runs a $600M agency where acquisitions brought in the top two clients but account for only 20% of revenue. The largest client is just 3-4% of the business. M&A adds steady growth but isn't the main driver.
How much does acquisition play into the growth of the agency versus direct-to-client selling? Like the acquisition of other agencies and folding them into Hawkeye. Yeah, I'm trying to think the best way to put that. So it's not been, it's been a piece of our growth, but it's been, so here's what's interesting. The client I mentioned that's probably the biggest deal we've ever done was because it's an acquired founder that just did that deal. Our second biggest client is from an acquired founder. So it played a role for sure. It played a role for sure. But when I say that, like the biggest client we currently have is maybe 3% of our revenue. So it's not, may have 4%, it's not like this massive piece, but it's impactful. So, but when we acquire those companies, I'd say we probably acquired them and they ended up making up, let's say 20% of our business. So it's a piece, but it's not the majority. And then, you know, we're getting some growth and some shrinkage. That's the thing is with the M&A side, some, just like anything else, some work out and some don't. And so I'd say overall, it's probably maintained about that.
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