Don't hire salespeople before you have leads. Close ten deals yourself first to test your pitch and understand what works. Once your marketing generates consistent leads and you've validated your sales approach, then bring in a salesperson.
Everybody comes in for Upstack and asks for a salesperson. If you're starting in your journey in the digital marketing, you see first is a marketing associate. For salesperson, they would have leads, they have everything coming in and they start dialing. But if you don't have any leads, you don't have any follow-ups that you need to do, then SDR person is not going to work. First, set up your processes, systems, that's marketing. And initially I would ask the owner themselves to do the sales. So if you have not done a sale yourself, How are you going to teach me? What I criteria is maybe close 10 deals on your own before you hire a salesperson. That would give you to make sure that you pitch your product. What are you going to be telling the clients? Sometimes you say, oh, this is a really good product. But when you go to the clients a couple of times, maybe I should stop saying what I'm saying and say something else. With marketing, everybody who goes to sales first place is kind of jumping the gun.
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