Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

How to Calculate Churn & Boost Retention | Seven Figure Agency #digitalmarketingagency

Name: How to Calculate Churn & Boost Retention | Seven Figure Agency #digitalmarketingagency
Uploaded: 2023-08-17T20:39:02+00:00
Duration: 55 s
Channel: Joshua Nelson
Description: In this instructional video, the presenter emphasizes the critical need for agencies to consistently measure client churn as a means to improve…

17 Aug 2023 · 1 min

Watch on YouTube

0:55

In this instructional video, the presenter emphasizes the critical need for agencies to consistently measure client churn as a means to improve retention. He underscores the principle “what gets measured always improves,” linking it to personal fitness and financial habits, and argues that regular tracking focuses effort and drives results. The core of the content is a simple churn‑rate formula: (clients lost ÷ clients at period start) × 10. An example is provided—losing 5 out of 100 clients yields a churn rate of 5% for that period—illustrating how to compute and interpret the metric. The overall message is that establishing and monitoring this metric enables agencies to reduce churn and boost client retention.

Chapters

I'm gonna talk about how to track your client churn rates and really walk through why that's important and why that's something you need to be looking at on a very consistent basis. I'm a big believer in this phrase: what gets measured always improves. And this is something that applies to your life, it applies to your fitness, and applies to your finances. If you start to measure on a consistent basis something, that means you're focusing on it. And where you focus consistent energy, results start to follow. And so it's really important to have a metric in place where you consistently track tracking the churn so that you can improve your retention. You can reduce that churn rate. The formula for tracking churn is how many clients did we lose divided by how many clients did we have at the start and multiply that by 10, and that's your churn rate. So if you had 100 clients at the start and you lost 5, you take 5, divide that by 100, and that would tell you what your churn rate was for that particular period.