A creator keeps a Google Sheet of questions from client calls and conversations, now around a hundred ideas long. He treats each question as its own prompt rather than worrying about overlap, and remembers that viewers won't watch everything anyway, so redundancy doesn't matter. This cuts through the overthinking that kills content creation.
Chapters
Can you talk about how you come up with the content for these videos? How I come up with the ideas is I keep a running log of questions that I get from my clients or from even, you know, people like I'm on a sales call with. And so I'm constantly— I have just, I think it's like a Google Sheet I use that whenever I hear like a question that I think would make an interesting video, I just put it on this Google Sheet. I've probably got another 100. The funny thing is a lot of the questions have the same answers, but if they're different questions, you know, you don't want to overthink the content. That was like— I was like, oh, I don't want to be putting out like this video is kind of like this one. I don't think about that anymore because many times not everyone's watching every video and you're the only one who really knows everything you put out. And you just think people know everything you've done. They don't, and they don't care.