Joshua Nelson describes the Monthly Webinar Method: one live webinar becomes a YouTube video, podcast episode, blog post, and SlideShare deck. Each piece touches your prospect list at least three times through promotion, delivery, and recording.
One live webinar lets you touch your database at least 3 times. It drives multiple sources of new content. And, and the way I think about the Monthly Webinar Method is a systematic process for creating new content and nurturing your prospect database. Let's say you promote a webinar, you show up, you create great content while you're recording it, and then that can live on YouTube, it can live on iTunes, it can be created as a blog post, the slides can be loaded up on SlideShare. You've got new content that's not short form, you know, nonsensical, but long form, super high value content that you're forcing yourself to create every single month. And so that's why this is so powerful.
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