Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

How to Engage Dormant Prospects | Seven Figure Agency #shorts

Name: How to Engage Dormant Prospects | Seven Figure Agency #shorts
Uploaded: 2024-06-18T19:00:16+00:00
Duration: 56 s
Channel: Joshua Nelson
Description: In this short, the presenter outlines a systematic approach for digital marketing agencies to turn dormant leads in their CRM into active, qualified…

18 Jun 2024 · 1 min

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In this short, the presenter outlines a systematic approach for digital marketing agencies to turn dormant leads in their CRM into active, qualified prospects. The process begins with standard acquisition methods—cold outreach, social media connections, introductory emails, and paid lead generation via Facebook or Google ads—to populate the CRM. However, many leads become inactive if not regularly engaged. The speaker emphasizes the need to shift from occasional contact to a consistent nurturing cadence of two to three touchpoints per week, delivering value‑added content and offers to help. By repeatedly providing useful information, agencies build the know‑like‑trust (KLT) factor, positioning themselves as the go‑to solution when the prospect is ready to make a decision, ultimately prompting the prospect to reach out and schedule a call.

Chapters

As we're marketing our digital marketing agencies, typically we do a couple things, right? We try and do some cold outreach, we get a list of prospects and we send introductions, we connect with them on social media, we send them an introductory email, and then we do some of our own marketed lead generation. Maybe we run Facebook ads or we run Google ads and we wind up getting some prospects, ideally that sit in a CRM somewhere, right? We call them a couple times, we email them a couple times, but eventually they're just kind of sitting there dormant, right? And if we're not touching the database on a consistent basis, if we're not engaging with those prospects, we're not going to develop the ultimate know, like, and trust, which is what we really want. And so what we have to do is we have to figure out how do we shift from dormant prospects sitting on our database to touching them 2 to 3 times per week with value-added content and nurturing them and offering to help so that they see our value. And eventually, when they're ready, when they're in the time that they're ready to make the next move, they think of us, they contact us, they schedule in with