Agencies should offer website development, SEO, paid search, tracking, and marketing automation together. This mix lets you justify higher fees, blend results across channels, and keep clients longer.
You wanna have a diversified strategy. What we found works best is if you can come to the client and say, hey look, we're gonna help you generate the results that you want, the leads and sales that you're after, and we found this blend of services works best. Website, SEO, paid search, tracking, marketing automation. When you do it that way, you're gonna have a better value proposition for the client base, you'll be able to charge more, but in addition, you'll be able to blend the results across the variety of channels. That's been critical for us and the hundreds of agencies we work with in Seven Figure Agency to improve retention. When you have more hooks and you got more services, that's where you can really impact the client in terms of results, and you can impact your retention where clients stay with you longer.
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