Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

How to Hire Elite Appointment Setters

Name: How to Hire Elite Appointment Setters
Uploaded: 2022-04-08T00:00:01+00:00
Duration: 56 s
Channel: Joshua Nelson
Description: In this segment, the speaker explains that appointment setting is a distinct subcategory within sales, with professionals dedicated to cold‑calling…

8 Apr 2022 · 1 min

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In this segment, the speaker explains that appointment setting is a distinct subcategory within sales, with professionals dedicated to cold‑calling, rapport‑building, and qualifying leads. To build a high‑performing team, the hiring strategy focuses exclusively on candidates who have at least one year of professional appointment‑setter experience in a prior role, are based in North America, and therefore already possess the core skill set and much of the required sales training. By targeting such qualified applicants through job ads, the organization minimizes the investment needed for onboarding and training while securing elite appointment setters ready to contribute immediately.

Chapters

So we've discovered that there's actually a subset category within sales. So you've got like salespeople and you've got, you know, high-ticket closers and you've got everybody that has their own little niche. There's business development reps that are used to being on the road and meeting people face to face. Well, that one of those subcategories is appointment setters and they have built a profession and a career of making cold calls, building rapport, and booking appointments and qualifying people. Like that's what they know how to do. So now we only hire people that have at least a year's experience in another role somewhere else where they have been a professional appointment setter. They're North American based, and that way they come to us with the skill set. Most oftentimes they've already gone through a bunch of the sales training. Like, unbelievable when you run the job ads, the qualified people that you have coming through and the investment required to get these people on the team. Is really nominal.