Google Local Service Ads appear at the top of search results with a tracked phone number that forwards calls to your client. Google charges per call, not per click, making it a direct lead generation tool agencies can set up to drive revenue for service businesses like plumbers.
Chapters
What's local service ads and why should you be implementing it on behalf of your clients? If you go to Google and you search up at the very top, we've got the top 3 results, also kind of referred to as Google Guarantee. It's called local service ads. Local service ads is something you should definitely have in your toolbox and something that you help them set up and optimize to generate better outcomes and better results. You're not just here to generate leads, you're here to generate revenue growth and sales. Nothing should be off the table. If we type in plumber Philadelphia, you'll see local services or Google Guaranteed pops up right at the top. Um, there is a Google-tracked number there where when somebody picks up the phone and they call that number, it's going to ring to the client and Google's going to charge a per-lead basis.