Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

How To Implement Google Service Ads For Clients | Seven Figure Agency

Name: How To Implement Google Service Ads For Clients | Seven Figure Agency
Uploaded: 2023-09-12T14:30:03+00:00
Duration: 54 s
Channel: Joshua Nelson
Description: Google Local Service Ads appear at the top of search results for service queries and charge per lead, not per click. The presenter explains how agencies…

12 Sept 2023 · 1 min

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Google Local Service Ads appear at the top of search results for service queries and charge per lead, not per click. The presenter explains how agencies can set up these ads for clients, with rates varying by service type and location, and notes Google is shifting toward a bid-modifier model where advertisers pay premiums to capture more calls.

Chapters

So what's local service ads and why should you be implementing it on behalf of your clients? Anything that's service-related, if you go to Google and you search, up at the very top we've got the top 3 results, also kind of referred to as Google Guarantee, it's called local service ads. Local service ads is something you should definitely have in your toolbox and something that you help them set up and optimize to generate better outcomes and better results. You're not just here to generate leads, you're here to generate revenue growth and sales. Nothing should be off the table. If we type in plumber Philadelphia, you'll see Local Services or Google Guaranteed pops up right at the top. Um, there is a Google tracked number there where when somebody picks up the phone and they call that number, it's going to ring to the client and Google's gonna charge a per lead basis. Now that per lead varies based on service, based on area, and they are moving to a bid modifier where you can pay a little bit more than the competition to get more of those calls.