Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

How To Improve Your Clients' Lead Conversion Process | Seven Figure Agency

Name: How To Improve Your Clients' Lead Conversion Process | Seven Figure Agency
Uploaded: 2023-03-09T21:47:45+00:00
Duration: 59 s
Channel: Joshua Nelson
Description: In this presentation, Joshua Nelson argues that a digital marketing agency’s true value lies in turning generated leads into paying customers, not merely…

9 Mar 2023 · 1 min

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In this presentation, Joshua Nelson argues that a digital marketing agency’s true value lies in turning generated leads into paying customers, not merely in delivering traffic or technical services. He highlights that a large majority of inbound leads—often 50‑90%—fail to convert because agencies (or their clients) do not follow up promptly; leads left unattended for more than 15 minutes typically go cold. Nelson advises agencies to audit their clients’ intake processes by submitting test forms and calling the office as a prospective customer, measuring response times and the quality of the interaction. The core recommendation is to ensure that every inbound lead receives a response within 15 minutes to dramatically improve conversion rates.

Chapters

If you're, if you're struggling where the clients are getting leads but they say, you know, these leads don't convert, these leads are no good, here's the deal. As digital marketing agencies, our main function is to generate leads and sales for our clients. But at the end of the day, what you're paid for as an agency isn't the tech, it isn't like getting the website ranked or running better Google Ads, it's generating leads and sales for your clients that actually convert into revenue. 90% of their web forms fail to convert because The lead goes to the lady in the office and she's gonna get back to that lead whenever she gets a chance. And that usually is never. 50 or 60% of the inbound leads that we generate don't convert. Like the person called in, they were interested in the service and either they didn't answer or they answered and didn't give them the answer that they needed. If you study your client's leads, and I suggest you do this, submit a form on their site and see what happens. See how long it takes to get a call back. Call into the office and play customer. See if they answer the phone. Leads that don't get followed up within 15 minutes or less go cold.