How To Increase Your Show-Up Rate for Sales Appointments | Sales Strategy | Seven Figure Agency

What's up, digital marketing agency owners? On today's video, I want to share a simple strategy you can put in place to double the show-up rate for your sales appointments. So if you want to see more of your sales appointments actually show up to the appointment excited to meet with you, you're going to want to watch this video. All right, so as digital marketing agency owners, we do a lot of work to get our ideal prospects to schedule in, right? To either come through our HighLevel funnel or calendar link and schedule in a time so we can take them through our sales process. And if you follow me at all, you kind of run a search for the Ultimate Agency Funnel, kind of walk you through our entire Ultimate Agency Funnel process, how we get prospects' interest and then we give them value and we get them to the bottom of the funnel where they schedule in And what sometimes happens— I don't know if it happens to you, but it happens to us at our agency, Plumbing and HVAC SEO— is we do this work, we get them scheduled in, it's like, okay, let's get prepared, right? We want to run a ranking report, we want to run our analytics, we want to have our, our process ready so we can have a great discovery call and have a great strategy session. But sometimes we wind up standing by, right? Like, you've got the Zoom open, you've got your tabs open, and they don't show up, right? And that's really frustrating, uh, and it can be counterproductive for you. And if you've got a sales team, super counterproductive for the sales team. And so what I want to share is a simple hack that you can put in place to 2 or 3 times the show-up rate for those appointments, especially those people that sometimes may be ghosting you. Typically, the reason they don't show up is because they don't have a personal connection with you, or they don't really know that you're really on the other side prepared for that meeting, right? They, they don't have context to the fact that you've done some homework and that you're a real person that they want to actually show up for. And so very simple thing that you can do after the person schedules in for your strategy session, you're gonna find them on social media, find them on Facebook, find them on Instagram, find them on LinkedIn, and just connect with them in a personal way. So Bob Jones, let's say, just scheduled in on your calendar. You're gonna look Bob Jones up, you're gonna connect with him personally, not from your business page, but from your personal profiled. And just that will have an impact on your show-up rates. Just the fact that they scheduled with you and now you're reaching out. And ideally you've got a follow-up sequence that's introducing yourself and kind of painting the expectation for the appointment. But taking this next step and connecting with them, now they've connected the dots. Okay, I got an email, I got a text message, and now this person also just connected with me on social media. That in of itself is going to have a big impact. But the, the Really, the trick is to shoot them a personal video on social messenger, right? And all these apps now have the ability where you can send a message with a video. And I don't want you to do something fancy. I don't want you to do something high-produced like this. I literally just want you to take out your smartphone and say, "Hey Rocco, I noticed you just scheduled a time. Really excited to connect with you. If you got any questions, let me know, and look forward to seeing you on Thursday." Bam. And the video. Now they've got you personally connected with them, you sent them a quick personal video. I promise you, when you do this, they know you're real, they know that you shot this video specifically for them, and they're significantly more likely to show up. It's a simple thing, it has big ramifications. So I wanna encourage you to try it. Try it on your next 5 strategy sessions, your next 5 sales appointments. Look those people up, connect with them, and then ultimately look for ways to systematize this. At this stage in the game, I don't personally do sales calls, right? I've got a sales team that does that. And our sales team, every now and then, they get a little bit lax. It's like, yeah, I know this is gonna help, but I'm busy and I'm following up on other things. One thing you can do is in your appointment process, when they get to that place where they're scheduling in, just set up an automation that creates a task for a VA. So if you've got a marketing assistant, or maybe you've got a personal assistant, you can create a task for them to log in as you on those social profiles, find that person, connect with them, and just send you a Slack note, hey, so-and-so just accepted you, shoot the, shoot the introduction video. So use this strategy regardless of where you're at, but also look for ways to systematize it so that you don't have to be the one doing the basic steps in and around that process. So just a simple strategy you can put in place to increase your show-up rate, have less of those appointments where you're twiddling your thumbs 'cause you've got wasted downtime in your schedule. If you'd like me to walk you through the full ultimate agency funnel that walks you through this entire process, I've got a great training on this. It's at 7figureagency.com/funnel. You can access that for free at 7figureagency.com/funnel. Let me know what you think. Will you do this? Give me a yes in the comments if so. If you've got follow-up questions, I'd love to know those as well. Be sure to hit the like button, hit the subscribe button, and stay tuned because we're rolling out new videos every Monday at 10 o'clock. I'll talk to you soon.