Joshua Nelson breaks down how 6- and 7-figure agencies keep clients long-term: diversify leads across organic, paid, and referrals; upsell additional services to extend relationships; nail retention as your growth lever. He offers a free book on his retention framework.
Scaling your agency in 2024 isn't as hard as everyone's making it seem. Every day my clients are proving that with even our newer clients crushing 5 and 6-figure months like these. But you do need a proven system. Instead of making you spend years losing time and money trying to figure things out the hard way, here's the 3-step approach at every 6 and 7-figure agency's core. Number 1, acquiring clients. I see a lot of agencies only having one stream of leads like organic or paid, but you need to take advantage of all 3: organic, paid, and referral work if you're serious about scale. Number 2, ascending clients. If you want your clients to scale further, make sure you keep them in-house with additional services and offers to make both of you more money while keeping them longer. Number 3, keeping clients. Client retention is the biggest piece to long-term scale. And instead of going into everything here, I've put together a breakdown of our client retention system in a free book. And when you comment the word system, I'll be sure to get you the link.
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