Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

How to Land clients for your Digital Marketing Agency

Name: How to Land clients for your Digital Marketing Agency
Uploaded: 2019-04-03T19:24:53+00:00
Duration: 2 min 16 s
Channel: Joshua Nelson
Description: In this concise instructional video, the speaker outlines the limited but effective ways a digital marketing agency can consistently acquire new clients…

3 Apr 2019 · 2 min

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2:16

In this concise instructional video, the speaker outlines the limited but effective ways a digital marketing agency can consistently acquire new clients. He categorizes the approaches into five main strategies: (1) cold outreach (emails, drop‑ins, calls) and how to leverage them; (2) marketed lead generation using paid channels such as Facebook ads, PPC, and direct mail; (3) association and speaking opportunities that position the agency within niche industry gatherings; (4) joint‑venture partnerships with businesses already serving the target market; and (5) inbound marketing through high‑quality content that establishes the agency as an expert. He stresses that mastering just two of these tactics is sufficient to generate a steady flow of leads and grow the agency to seven‑figure revenue. The video concludes with an invitation to join a free Facebook group (Local Marketing Agency Success) for ongoing ideas, strategies, and client‑retention advice.

Chapters

So what's the key to get clients coming to you on a consistent basis? When it comes to landing clients for your digital marketing agency, really there's only a finite number of ways. There's cold outreach. Right, which is what often we have to start with. Sending cold emails, doing drop-ins, making cold calls, and there's some ways to do that in a leveraged way. There's marketed lead generation, running Facebook ads, doing pay-per-click advertising, maybe doing direct mail, marketed leads. There's associations and speaking opportunities, like finding your niche, being at their association meetings, finding opportunities to speak where they meet, extremely powerful. And then there's JVs, joint ventures, finding people that already sell to the client you wanna serve, aligning with them, finding a strategic reason for them to refer you. Very powerful. I know lots of agencies, they grew their business to 7 figures on any one of these key strategies. And the last in my mind is inbound marketing. That's putting out great content, positioning yourself as the expert, and getting the customers to come to you. These are all powerful ways to land clients. The fact is, if you can get good at 2 of these, just 2, you will have enough leads and enough opportunity to grow your business on a consistent basis and ultimately get to a place of significance. Well, I hope you got great value from that video. If you'd like more ideas, strategies, and techniques on how to really grow and scale your digital marketing agency, I'd like to invite you to join me. I run a free group on Facebook called Local Marketing Agency Success, and there I just share my best ideas and strategies on how to land clients on a consistent basis, how to serve them and really knock it out of the park for them, and how to retain your clients at the highest level possible. So would love to have you join us there. To get there, you can just type in 7figureagency.com/group. That's 7figureagency.com/group. Group. It'll take you to the Facebook group, and I'll, I'll get you added right away. Look forward to seeing you in there. Talk to you soon.