How to Promote a Job: Effective Strategies for Attracting Top Talent

Number 3 is we've got to promote the job. We've got to get that job out there. And there's lots of different ways to promote your job and to kind of get the attention of the people within your space. First and foremost, you should start with your internal sphere of influence, your internal network. And I know we often want to jump straight to Indeed or want to jump straight to the job boards, and there's a place for that. But the reality is some of the best talent that's going to be attracted to work with you directly and with your business directly might be a friend, might be a family member, might be a friend of a friend that already knows somebody. And so I recommend start off by posting on your personal profile, post— posting on your company profile, asking your existing team members if they know somebody that would be a good fit for the role. Start with your internal sphere of influence and then go to the third-party job boards.