Digital marketing agencies lose dormant prospects after initial outreach because they stop touching base. The fix: two to three touchpoints per week with value-added content. Webinars work best because you can run them repeatedly and move prospects toward a sale.
as we're marketing our digital marketing agencies to get sales, typically we do a couple things, right? We try and do some cold outreach. Maybe we join an association so that we can plug into that, or we connect with them on social media, send them an introductory email, and then we do some of our own marketed lead generation. Maybe we run Facebook ads or we run Google ads, and we wind up getting some prospects that sit in a CRM somewhere, right? Whether it's on HighLevel or whatever system you might be using, they run through a little bit of a sequence. We call them a couple times, we email them a couple times, but eventually they're just kind of sitting there dormant if we're not touching the data database on a consistent basis, if we're not engaging with those prospects, we're not going to develop the ultimate know, like, and trust. We have to figure out how do we shift from dormant prospects sitting on our database to touching them 2 to 3 times per week with value-added content, nurturing them and offering to help so that they see our value and eventually when they're ready, they think of us, they contact us. I found webinars to be the ultimate shortcut for making this happen consistently and well in your business.
From 26 Years in Business to Nearly Doubling Recurring Revenue | Sandy Waggett
How Luke Truetken Scaled His Agency to $110K MRR by Going All In on One Niche
Website Production at Scale - The AI Tool Stack for Modern Agencies with Marcel Knopf
