Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

How To Retain Clients Pt. 2 | Seven Figure Agency #shorts

Name: How To Retain Clients Pt. 2 | Seven Figure Agency #shorts
Uploaded: 2024-05-14T21:00:17+00:00
Duration: 55 s
Channel: Joshua Nelson
Description: In this short, Joshua Nelson explains that agency owners must move away from personally handling client relationships as they scale. He outlines the need…

14 May 2024 · 1 min

Watch on YouTube

0:55

In this short, Joshua Nelson explains that agency owners must move away from personally handling client relationships as they scale. He outlines the need to create a formal client account management process, determine hiring thresholds (e.g., when the client roster reaches 15, 30, 75), and clearly define the account manager’s responsibilities and oversight. By implementing this structure, owners can avoid bottlenecks, keep client engagement high, and achieve low monthly churn—targeting less than 3%—which signals that clients are receiving value and staying long‑term.

Chapters

Number 3 is you've gotta develop a client account management process. As you grow and as you scale, one of the first positions you need to get yourself out of is that client relationship management role, which is going through those reports and being the central line of communication with the client. If you're that person, you're gonna get bottlenecked. You're gonna get stuck. You will not be able to scale the business going forward. And so you wanna build a mechanism around this, which is as we grow 15, 30, 75 clients, what point do we hire? An account manager? What's the job description of the account manager? How do we manage that account manager to keep them engaging the client, to keep them retaining at a higher level than you even could as the owner within the business? And when you do this correctly, you'll retain clients, you'll have it churn less than 3% on a monthly basis, and you'll be having an impact. Because if the clients are staying with you, it's because they're winning. It's because they see the value.