Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

How to Sell High-Ticket Service

Name: How to Sell High-Ticket Service
Uploaded: 2022-01-06T01:00:12+00:00
Duration: 56 s
Channel: Joshua Nelson
Description: In this segment Joshua Nelson explains that selling premium services is less about the service itself and more about who you sell to. He focuses on busy…

6 Jan 2022 · 1 min

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In this segment Joshua Nelson explains that selling premium services is less about the service itself and more about who you sell to. He focuses on busy, high‑earning professionals—specifically lawyers who work 70‑80 hours a week—as an ideal market because they are time‑poor but money‑rich. By offering ultra‑concise communication (e.g., a 2‑minute Friday update) and packaging the service as a “lifestyle agency” that respects their limited time, you can position the offering as a high‑value, high‑ticket product. Nelson argues that simply shifting the target audience and reframing the delivery method can double or even triple prices without changing the core service.

Chapters

I'm already dealing with lawyers who work 70, 80 hours a week. So one of the big advantages of them is they like really sharp, fast communication. They don't want an hour webinar and meeting like that. Not that there's anything wrong with those, but my guys are really, really happy with just like, give me the 2-minute update, like tell me what's going on, how we're doing. And so for that reason, we're able to like really kind of like, you know, and sell that as a benefit where it's like, hey, we're not— we know you're busy, so I'm going to give you a little 2-minute update every Friday. And that's helped us in a lot of ways to create that lifestyle agency, because we're dealing with people who are, you know, not money poor, but time poor. And so, you know, everything is catered to that busy, successful professional. I think that's a big secret. If you aim for a higher end of the market, they don't have time for 6 meetings a week. Like they don't want those. And so usually it's not necessarily an issue of the service you're delivering. It's just who you're delivering it for. Often your price can double or even sometimes triple just by changing who you do it for. It's ultimately the same service, but The way you package and present it is very different.