In this 2025 YouTube training, agency founder Joshua Nelson shares the "Monthly Webinar Method," a repeatable system he’s used for 11 years to grow his own agency to $7 million annual revenue and help other agencies add 3‑6 new clients each month. He explains why agencies struggle with client acquisition—irregular outreach, dormant prospect lists, weak positioning, and lack of demonstrated expertise—and shows how a single, high‑value, niche‑specific webinar each month solves those problems. The video walks through every step: selecting topics that apply core marketing fundamentals to a specific industry (e.g., plumbing, HVAC), promoting the event via email sequences, social posts, joint‑venture partners, and Dream‑100 outreach, building a conversion‑focused registration page, and using a confirmation‑page shortcut offer (a free lead‑flow acceleration session) to capture appointments. Nelson details the live‑delivery framework (3‑minute authority story, three actionable steps with case‑study examples, objection handling, and a soft pitch for a strategy session), live‑engagement tactics, post‑webinar follow‑up, and a systematic content‑repurposing workflow using Descript to turn the recording into YouTube videos, blog posts, podcasts, and social clips. He emphasizes consistency as a content engine that builds authority, attracts referrals, speaking gigs, and joint ventures. The video ends with calls to action for free agency acceleration calls, a 7‑Figure Agency Program, and a free course on scaling an agency from $0 to $1 million.
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I've been doing monthly webinars in my agency for the past 11 years, and it's one of the main strategies we've used to scale to $7 million per year. What's even better is that many of the agencies we've helped are implementing this strategy, getting additional 3 to 6 clients every single month from their webinars. In this video, I'm going to break down the entire webinar strategy that has allowed us to consistently attract high-quality prospects, position ourselves as the expert, and turn those prospects into high-paying clients. Plus, I'll explain how you can implement this, start getting an extra 5 or more agency clients every single month. Let's go. So one of the reasons most agencies struggle with client acquisition is because they've got an inconsistent outreach, they've got a dormant prospect base, they've got poor positioning in the marketplace, and they haven't really got the ability to demonstrate expertise efficiently. Now, webinars really helps to solve all of these issues because when you do webinars and you create great content and you're consistent with it, that's going to position you as the authority within your niche. It also creates a reason to contact your database multiple times by inviting them to the webinar. It generates high-qualified appointments with them pre-positioned to buy because they've heard your value in advance and they've heard kind of the results that you've been able to deliver. And so when they're showing up, they're not showing up blind. They're, they're picking you specifically based on the content you've created. And it creates a content engine that drives your entire marketing strategy. Because every time we do a webinar, we're going to load that to YouTube, we're going to slice it up, we're going to take the transcription and load it up as a blog. It forces us to show up. It forces us to create new content, which then can get discovered online, which gets clients to find us and enter our world, which is kind of the whole idea of the Monthly Webinar Method anyways. So what is the Monthly Webinar Method? Well, it's one high-value topical webinar per month. And when I say high-value, I'm not talking about showing up and doing a pitch. I'm not talking about doing some fake content just to try and get people interested so that they are confused and they're like, well, I guess I should hire these guys. No, it's showing up and, and solving very specific problems that your niche is following. I really like to give the advice is give the information, give the playbook, don't pitch, right? Just give the information. And in the agency game, people want to understand how it works. They want to understand how to get their website ranked or they want to understand how to make their website convert better, but they don't know how to do it. Honestly, they're not going to figure it out. And so what they're going to do is say, well, that person has given me the formula. They've shown case studies and examples of how that works in the real world. Obviously know what they know what they're doing and they come in. And so we want to give value, not like a 10 minutes of value, 30 minutes of pitch, but all information. You want to systematize the way that you nurture the database and book appointments, right? There's a way to promote the webinar and to get them to register for the webinar to really drive immediate appointments and immediate outcomes. What kinds of topics should we cover on our webinars? You're a student of the game. You're watching this video right now, which tells me you sit on trainings, you probably go to seminars, you read the blogs, you understand what's going on in the marketing world. What you need to do is take that great information, those great insights that you're learning, and apply it to your niche, because very few people are doing that for a very specific industry. What we found is focusing on the fundamentals that our agency provides and how we do those things, serving that up on a silver platter to our industry, works really well. So the new SEO formula for plumbing and HVAC companies, how to optimize your website for the most important keywords, how to optimize your website to convert, how to get ranked on the Google Map in your area, how to maximize your lead flow through Google Maps, how to set up your quarterly planning strategy. Take those topics and before you know it, you can do a webinar every single month and then rinse and repeat. The way that you structure topics is talk about the fundamentals of marketing, apply them to your niche, always solve one problem completely, and seed examples, right? Anybody can talk about the topic, but when you've got real-world case studies and real-world examples and you couple that with the content, that is when it becomes compelling to the industry and it also makes you magnetically attractive. Before I explain how we get people to register, I wanted to quickly mention that if you're looking to scale your agency to $1 million and beyond, we're offering Agency Acceleration Sessions where you can hop on a free call with us. We'll analyze your current agency situation, create create a custom plan that you could use to scale to the next level. If you'd like to do that, just click the link in the description and book your call. Back to the video. So we've picked our topic. How do we promote the webinar? There's a couple things we're gonna do before the webinar comes up. What's beautiful is we've got a database, ideally of people that have opted in for us in the past, people in the industry, people on our cold list. We now have a reason to email them and we can send 3 to 5 emails to the database on Thursday at 3 o'clock. I'm gonna be training on this particular topic and you have different ways of saying why they want to be on the webinar. We can also post about it on social media. So if we are on Facebook, Instagram, TikTok, LinkedIn, we've got a following in any of those Facebook groups, we can post it there. If we've got joint venture partners, if we're part of associations, we can reach out to them, say, hey, I'm doing a webinar on this topic. If you just want to help promote it, it's value, value added for your industry. And we can also do direct outreach to our Dream 100 prospect list and get them, like literally pick up the phone and invite them to the webinar. So that's what we're going to do to promote it. We can create urgency by saying there's limited slots. We can offer a bonus of some sort for the people that attend, like a workbook or keyword list, and then time-sensitive information that impacts their business. So always like the latest changes in the Google algorithm that they need to be aware of, or the latest changes in, you know, AI and how they can optimize for conversion on their website. From there, you want to have a simple, high-converting registration page, clear, benefits-driven headline, bullets on what they're going to walk away with, what they're going to learn, short form that captures the essential information, and a pattern interrupt that gets their attention. From there, there's a really cool hack that we discovered after doing webinars for about 7 years. We used to just promote the webinar. They'd click, they'd enter their details, they'd register, they'd get on a confirmation page that says, add this to your calendar, we'll see you there. And what we discovered was our best prospects, the ones that are doing multiple million dollars per year, tend to be Type A personalities, very quick start, very low follow-through. So they'll register for this kind of thing, but not necessarily show up. What we started to do was instead of just taking them to a confirmation page, we decided, hey, once they register, on that confirmation page, let's interrupt and say, hey, thanks so much for for registering for that webinar. It's going to be awesome. You're going to get amazing value. But if you're like most plumbing, HVAC, home service companies, you want to understand how this works. But more importantly, you want somebody that can implement these strategies for you. And so if that's you, I'd like to offer you a free Leadful Acceleration session. We'll do a complete analysis of your website. I'll kind of make it relevant to the particular topic that I'm talking about. Go ahead and enter your details here on the side. Let's schedule a one-on-one where I can drill down and show you exactly how to implement this in your plumbing, HVAC, or home service business. And when we started offering that shortcut, and of course we've got to use video to make it compelling. When we started offering that shortcut, we started getting not just people registering for the webinar, but we started getting appointments every single month. That doesn't mean don't actually show up and create content, right? You still need to do the webinar. There's still certain people that are gonna sit through the whole webinar and be very well positioned on the backend. When it comes to delivering the, the actual webinar, start with a 3-minute authority story that shows you understand their struggles. So it's gonna be, here's the problem, here's the opportunity, here's like 3 key actions that you need to understand. I usually at the end of each one of those actions, I'm going to share some type of example. And when I share an example, I don't want it just to be, hey, here's the client ranking. I want to show that thing. Like, look at the website. Here's the conversion elements. All right, let's pull up their ranking report. One little bullet turns into a story that's actually just saying, hey, look at the amazing result we got for this client. Very similar to you. Would you like to get those types of similar results? Problem, opportunity, 3 bullets seeded with case studies throughout. Address the 3 biggest objections and then present your solution. We don't usually say, if you want to hire us, it's $2,500 a month. We usually are seeding in there, hey, look, if you'd like us to implement this for you, the next step is to do a lead flow acceleration session. What we're going to do during that lead flow acceleration session is pull up your website, pull up your rankings, give you a list of the most commonly searched keywords, show you where there's room for improvement. And we do this completely free. So if for some reason you don't feel like it's fit, there's no issue there. This is going to be high pressure. That's the pitch. That's the offer is to get them to schedule that strategy session. Be sure if you're doing these types of webinars that you make it engaging. Like it's not just, you know, you showing up and recording a video because because the whole point is to create a relationship with those people that chose to show up live. You wanna call out their name, you wanna ask what city they're from, you wanna ask for engagement, right? And I like to say, if you're interested in learning more about this, please type 1 in the chat. Or hey, if that makes sense, just type yes. Little things like that can create engagement and then call out their name when they engage. Oh, hey Bob from Bob's Plumbing, I see you just said 1. Thanks so much for engaging, right? That helps them see that it's live, that this is for real, and that it's something worthy of their time. Now from there, after the webinar, and a lot juice is gonna come from this after the webinar. So don't skip this step. Immediately after, we wanna send a replay and thank you. Hey, it was an amazing webinar. If you missed it, here's the link where you can watch the recording, PDF of the slides, highlight some of the resources. And then from there, you can really syndicate this in a lot of different ways. For me, what I like to do is take the video recording and, you know, our latest process, like with, with some of the latest tools, is sync it directly to Descript, which is an online video editing application, which is amazing. And sync it so that the Zoom recording automatically pulls into Descript. And then we hit it with a couple of basic things. Serious down, remove the ums and the ahs, remove the gaps. All of a sudden you go from kind of a choppy video to a very clean video that you can then load directly up onto YouTube, that you can then actually grab the transcript from Descript, throw directly into blog posts on your website with the video included, export the audio and load that up as a podcast episode, email it out, post it on social media, make some noise about it. When you do that on a consistent basis, you show up every single month, you send out a couple of emails, you create a amazing content. Even the people that never show up for your webinars, even the people that maybe ignore your emails, they're seeing your consistency. They're seeing that you're a thought leader. They're seeing that you've got value to bring into the industry. And that attracts a lot of things. It attracts prospects. It attracts referrals. It attracts speaking opportunities. And like, even whether that's web-based speaking or actually at events, and it attracts joint ventures. People are like, you are a player in this industry. I see you're creating content. I see you're adding value. Let's talk about how we can do business together. One webinar every single month, part of the growth system can be the main driver of your content and it can be the main driver of your appointment machine. So that's the exact webinar strategy you can use to consistently land 5+ agency clients per month. Now, if you're interested in all the other marketing and operational strategies we use in our $7 million a year agency and what we teach inside our 7 Figure Agency Program, then click the first link in the description and book a free agency acceleration call with us. We've helped over 153 agencies scale to 7 figures already, and we'd love for you to be our next success story. Click the first link in the description to book your call. And if you're interested in learning our full process of scaling an agency from $0 to $1 million per year, then check out this free course I've made where I give everything away.
