Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

How to Use a Podcast to Grow Your Agency | Seven Figure Agency #shorts

Name: How to Use a Podcast to Grow Your Agency | Seven Figure Agency #shorts
Uploaded: 2024-09-15T17:00:45+00:00
Duration: 50 s
Channel: Joshua Nelson
Description: In this short, Joshua Nelson explains how agencies can use podcasting to become the go‑to service provider and generate a steady stream of pre‑qualified…

15 Sept 2024 · 1 min

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0:50

In this short, Joshua Nelson explains how agencies can use podcasting to become the go‑to service provider and generate a steady stream of pre‑qualified clients. He identifies two common obstacles—creating fresh content and gaining attention or credibility—and proposes a practical solution: conduct live interview episodes via Zoom or Restream, then repurpose the video for YouTube and the audio for major podcast platforms (iTunes, Spotify, Audible). By consistently delivering this multi‑platform content, agencies can showcase expertise, build thought‑leadership, and attract ideal prospects who are already primed to buy.

Chapters

One of my favorite strategies for positioning yourself as the go-to agency and to get clients coming to you month in and month out, and that's podcasting. Why that's one of the key things that you can do without overdoing it to get clients exposed to your value in advance and to be leaning in and coming to you pre-positioned to buy. There's a couple problems that I see come up again and again. Number one, it's hard to come up with new content, especially when you've got a blank screen. The other thing is it, it can be hard to create attention within our podcast. And that is often, even if we create content, we're not perceived as the expert. What I suggest is a live interview, either conducted on Zoom or on Restream. We're going to take the video and we're going to put that on YouTube. The audio piece specifically, we want it on iTunes, we want it on Spotify, we want it on Audible podcast. That content's going to be content that attracts your ideal prospects to it, and you start to become looked at as a thought leader.