How to use Clubhouse for your Agency Growth with Dennis Yu

All right, well, hey, welcome everybody. Welcome to today's special session. We're going to be talking all about the, the new social media platform that we've all been hearing about, um, Clubhouse. By invitation only, a very different take on social media. I know I've been seeing it, everybody, hey, can I get an invite? How do I get invited? Um, and when there's something new that comes out, it's, it's always exciting. It's like, okay, there's some new thing, I want to know what's going on. But the first question you have to ask is Is it worth my time? And is there any feasible way that I could use this as a tool, right, to position our agency, to land more clients, to grow our business? Um, and I, I'm a little bit of a slow mover on that front. I'm like, you know, I want to see somebody else using it and getting results before I dive headfirst in. Um, and as you guys know, Dennis is always on the cutting edge of things and testing things out. Um, and I see him posting about Clubhouse and how it's working for him, and And so I thought, you know, who better to have on than Dennis to come talk about Clubhouse, what it is, how to plug in, and what's working for him in terms of actually positioning and growing his agency. So Dennis, thank you so much for taking the time to join us on this session today.

Welcome, Josh, and then welcome everybody here. I had the same reservations about Clubhouse too, just like I did when Facebook came on the scene 14 years ago with the ads platform, because As you know, 20 years ago, I was a— not Google, I was a Yahoo search engineer, right? As a search engine engineer. And I knew that websites was the way to drive sales for local companies. And because I jumped on Facebook early, and it wasn't a fad, but all these other social networks were fads too, right? But how did I know? It was only when I saw certain ingredients were in place that I realized it was something that was worth putting time into, because look, I'm— Just like you, I'm busy. I have a team of people I'm managing. I've got a bunch of clients. I would like to sleep. I would like to be able to do all these— like, where am I going to carve out this time for another social network? It seems like another fad, you know. How many of us here are making silly TikToks and dancing, right, and doing music? No, that's— that— is that growing your agency? Um, arguably some people are succeeding, mostly selling other agencies on how they can, you know, become successful. On TikTok and Snapchat, whatever. And, and so that's what I thought about Clubhouse as well, until I realized this is the agency owner's number one business development tool. If you know how to speak, if you know how to build connections, if you've chosen a lighthouse, which is the category, right? It could be plumbing or chiropractors or whatever, and you have some kind of lead magnet. I want to show you what that means. Clubhouse, I'd love to hear from you guys. Are you on Clubhouse? Do you have an iPhone? Did you get an invite? There's only 2 million people that are on Clubhouse. Let me know.

Yes. Give us a yes for the sake of—

Okay.

Some yeses coming in there in chat.

If you don't have an iPhone, they're working on the Android version. They won't say the date, but they're working on it. The team, as of a month ago, had only 9 people in it.

So it's a tiny little company, only 9 people on the Clubhouse team, and it's like this, you know, world-recognized platform already.

Yeah, because of FOMO. It technically— it's, it's been out there for a year, but really for most of us it's been there a month. I've only been there since January 1st. Yep, they just got a billion-dollar valuation from Andreessen Horowitz, so they have the money to do it right. But I don't want to talk about that part. I want to talk about what it means for agency owners. What to understand first about the platform and how it works, because I, I didn't know anything until I made these mistakes. I want to save you these mistakes, and then we'll, we'll talk about what the future of it is for us as agency owners and for our clients. Yeah, Tim, you're right, time suck. I call it crack house. So check this out. I'm going to show you on my phone. You're not, not allowed to record, but I'll just show you what it looks like. So now I've opened the Clubhouse app. You go to join Clubhouse and you can see it here. And you see, I just got a notification. That's— every time you get a notification, you know what drives that notification? It's when you— it's based on who you follow, right? And people, you'll see, people will ping me into a room because they want me to join. Because that— you can see, I'll click on my profile here in the top right. So you can see that I have— was it 5,400, 5,500 followers?

5,400 followers.

I'm following 1,600 people. And now I got a bio. This bio you can make super long. There's almost no limit on what you can say with your bio. And then at the bottom, you get only 2 links. These are the— you see these 2 links? You get a link to your Twitter and a link to your Instagram. You want to absolutely maximize. Most people do not put this bio in here. So the first 3 lines are the most important part of of your bio, because that's what people see when you're in the room. So I said, built the analytics at Yahoo, instructor for the Digital CEO Podcast, systems builder BlitzMetrics, and the co-founder of Kyra Revenue, right? So that's what people will see. And then everything else here, I talk about two main things: what I can provide value on, and then what I want. So that's very different than what you typically see in a regular bio. Because, oh, I did this and I did that. That's what people see in their bio. Oh, I spoke on this stage. That's great. But the two key things are what, what, and what you give and what you can, what you want from other people. And the reason why that's so important is Clubhouse is where people are connecting and sharing value. It, because it's your voice, it's like, this is video, so you can see my face, which causes something to be different, and it's being pre-recorded. or not prerecorded, it's being recorded. So you could watch this on the replay. It creates a completely different dynamic where you can see this is live audio. So I'm going to go into a room and I'll show you. Look at the name of this room here. Money Monday, how to create multiple income streams. So this is one of these millionaire— they're all like millionaire kinds of things. Like, look at this one, the roundtable business leaders debate. It has the money bags here, right? Look at this. And There's more of them. Entrepreneur Millionaire Secrets. Can you see that, right? Yes, we see millionaire this, millionaire that. Or just trust me that I'm reading what it is.

Here's another one.

It's in the group club. So this thing at the top, it says Club Money Master Millionaire Mindset Mastermind. And then the title of the room is Millionaire Mindset Health, Wealth, and Happiness Secrets, right? So Clubhouse is built around the idea that there are these clubs. So the clubs are kind of like the sponsoring presenting, you know, entities, and then you have rooms inside the clubs. Now you can start a club— or no, sorry, you can, you can start a room and not tie it to a club, but you're going to find increasingly that that's very important, that you need to start a club. And there's a way you can apply for a club. You have to show that you've run a room 3 times in a row, right, weekly, and it's manual approval, so they're not just allowing anyone to go in. So this is not like buying up all the domain names and things like that. You actually have to show that you've run that room. And the way you build a room is you can see here on this particular millionaire kind of group at the bottom, it shows there's 354 people in there. You see that? And then next to that, it shows that there are 22 people that are speaking, being these moderators. Now look at who's in here. Tanner Chidester, Anthony Morrison, Adrian Morrison, right? The Morrison brothers, they sell online courses. Forbes Riley, Lauren Tickner, Sean Vossler, Cole Hatter. Like, these are— the thing is, I'm friends with actually most of these people here, right? So if you can see what's going on, the big room— so this, this room is about medium size. It's got 300 people. Some of these rooms you'll see have 2,000, 3,000 people. And you'll see some people, some of these rooms, like this one has 100 people in it. There's 107, and you can see there's 19 people that are speaking. Here's one, Spice Nation with Kurt Walker. So there's 45 people in it and there's 17 that are speakers, right? I'd love to hear from you guys that are on. Are you on Clubhouse? Give me a yes or no. I want to see where you guys are at and see how far we can go. Looks about half and half.

Yes, no, yes, yes. I think it's more like 70-30 no, no, 70-30 yes. And if you're watching on Facebook, give us a like if you're interested in hearing like what this is and 'Cause most of us, Dennis, aren't like, not even to the point of strategy. It's like, what is it?

How does it work? Let's talk about what it is before we go into the mechanics. I'm sorry, I'm so excited. I just skipped past all of that. So Clubhouse is a live audio platform. Think of it as because of COVID and all, we've not been able to get together to speak on stages except maybe some small live events, right? The big events have gone away. So this is where the author speakers and coaches have wanted to hang out. And the initial people on Clubhouse which is intentional, has been A-list celebrities. So imagine being able to hang out with these Hollywood types and then Grant Cardone or Gary Vaynerchuk or these other people. Look, this guy just pinged me into the room, right? Kurt Walker, he's one of the top people in the world of startup financing. He wants me to go to the room right now and become a speaker. And because of FOMO, I'm like, wow, I want to jump in because I know if I jump in, I'm going to meet these other people that are super successful. and from Clubhouse, because I've been in the room and Kurt will say, hey, my friend Dennis Yu just joined the room. Dennis, tell everybody about— and he'll say, Dennis is an amazing marketer. He spent $1 billion in Facebook ads, blah, blah, blah. He'll say all these amazing things. And he'll say it in a room with a couple hundred people in it. And he'll say, now, Dennis, we have some questions for you about search engine marketing. And then people will come up, and it'll be a panel discussion. And from that, You'll generate a ton of leads, high-quality leads of people that want to work with you, partnership kinds of deals, right? It's one of the most amazing places to build relationships that if any of you guys have paid for like a $50K mastermind, it's at that level where you're able to meet people and talk to them. But it's just your voice only. Recording is not allowed. If you try to record, it will say, ah, not you. You'll get booted on the platform for trying to do this. Even if you're not as well-known as some of these other people, you can still do this networking because you just have to add value just like you would on any other social network, be able to ask smart questions, be pulled up from the audience to be able to speak. Because there's an area— by default, when you come into a room, you're in the audience, but then on the top, you have a bunch of people that are speakers, and then a subset of the speakers have a little green circle by them, and that means they're a moderator. When I first got onto the platform, I thought, well, this is stupid. And it was Michael Stelzner. He created a room. Michael Stelzner is the number one guy in the world of social media marketing, right? He runs the conference. He's got all that kind of, you know, he's big. And he invited me to speak on Facebook ads. And there are maybe 300 people in the room who were business owners. And we were, all of us were sharing very best expertise. It was me and Andrea Voll and him and a few of these other people. And I thought, I don't have time for this. I'll just pop in for 20 or 30 minutes and see what the whole Clubhouse thing's all about. This is just another fad social network. This is gonna come and go like all the other ones, like all the different Google properties that come and go. And then I realized, holy moly, 2 hours have gone by, 4 hours have gone by. And I'm thinking, Michael, I know that you have children. I know you have a business to run. I know that, but then all of a sudden Grant Cardone pops into the room. And well, we're not going to leave now because now Grant's there, or now Russell Brunson comes into the room, like, oh wow. And then, and so that later that afternoon, I had such a good experience because of the people that were in and how spontaneous and how real the sharing was that I started my own room for the first time. And I thought, I don't, I don't know anything about Clubhouse. I'll just go ahead and start a room because Mike told me, hey Dennis, you need to get on Clubhouse. And if Michael Stelzner tells me I need to do something. I'll do it because this guy knows what's a trend, what's going to be like— he's, he's so accurate in every— because he does the research. And if he tells me this, then, then I'll trust him and I'll give it a shot. I started my room and I sat there and nobody came in. And like, okay, this is dumb, I'm going to leave. Another 2 or 3 minutes go by, nobody comes. Like, a couple people come in. Like, okay, this is lame. Um, hey, random person, how are you doing? I guess it's just you and me in this room. And And then all of a sudden 50 people came into the room and then 200 people were in my room. I didn't ping anyone into the room. I just sat there. I created a room. This is how you create a room, right? Look at these people that are pinging me, trying to get me to join their room, right? This is just incessant. So I came over here to this calendar here and you can see here that you can create, look, someone's even trying to call me right now. Isn't that crazy? I should probably turn this phone off. No, but that's how I wanna show you what's, I'm literally showing you what's in Clubhouse. I can create, I can come here and create my own event and call it my room. I can, you can see, I can put it under a club. I can say, I can literally call this club, or this not club, the room hanging out with Joshua Nelson. I can create a club, I can apply for one called 7 Figure Agency. I can do all these kinds of things. And I found that, that this is the best way to be able to get any kind of question you want answered, any kind of topic you want. You can invite these other people to join. So yesterday Larry Kim, well, 2 days ago, Larry Kim, he's the largest spender of Google ever on the planet, right? He had 2% of Google's ad spend. So if anybody who does PPC, you got— do you guys know who Larry Kim is? Give me a yes, just so I know like where you guys are, right?

Dmitry does. Yeah, lots of yeses.

Yeah, he founded WordStream. Yeah, yeah. He did $80 million last year, which I'm not sure is public information, but Anyway, he's very successful.

Okay.

Like he, I think he has the, he's more than a 7-figure agency, if you will. Right. He's the biggest agency, 8-figure agency or more. Yeah. That's his profit.

Right.

Okay. So Larry hit me up and he said, hey, what's this Clubhouse thing? I'm like, well, it's pretty cool. You should check it out. Because he's big on all the other platforms too. Right. He's, his email list is 600,000. He's the most viewed profile on LinkedIn, even more than Obama was. Right? And so we, he says, hey, let's set up a room. So we set up a Clubhouse room and I set it up under one of the clubs that I'm an admin on, which is Facebook Marketing Secrets. And immediately we had 220 people into the room. And then I saw other people that I know that are well known in the world of digital marketing. And I brought them up on the stage as a moderator. And then when those people came in, like Lauren Tickner, who I think has 20,000 followers. So when she joins our room, then it pings all of her followers. And that causes more people to come into the room. And pretty soon you have this big room. And me as a moderator, I have no idea what I'm doing, 'cause this platform's still brand new. And here's where it matters to other agency owners, for everyone else here. By the way, you don't have to do, I mentioned this with Larry Kim, just to show you how new this platform is. There's only 2 million people on the platform. But I literally said, hey, who wants to do something with real estate? I've got a bunch of real estate agents. I have friends of mine who own groups that have real estate agents in them. And we easily have 5,000 real estate agents in our group. Who wants to partner together on building an agency serving these real estate agents? And the people who are Tom Ferry coaches are coming and saying, hey, I'd love to do a live with you. I'd love to do a Clubhouse or a Zoom with you. And I said, okay, that's great. I don't know anything about real estate agents, but I'd love to partner with some of you guys on that. Now, who— can do PPC for real estate? Let me know, raise your hand, right? And then we'll bring them up onto the stage. And then I'll say, okay, now who knows how to do websites for real estate agents? Who knows how to do whatever it is? So I'm literally asking for the things that I want. And people are coming up on the stage because I've got some well-known people that are up on stage that have attracted a big audience. So I can literally source any kind of biz dev deal that I want, and I can source any kind of worker that I want. So think about how that fits in with your agency. Who is it that you want to attract more of? What kind of clients do you want? What kind of people do you want? What kind of partner do you want? I was in a room 2 weeks ago, and they— it was a bunch of well-known people on stage. And by the way, it doesn't have to be a big room. The, the most powerful rooms are the mid-sized, smaller rooms, like under 100 people. And I said in front of 3,500 people, I said, I'm looking for project managers, we're hiring people. Do you know of somebody who wants a project management job working at Cairo Revenue? Because we, we're, you know, we have 73 clients and we don't have enough people to service all the clients. We can take— we can't take on any more clients because we don't have enough people, which is a shame because there's lots and lots of chiropractors that want to sign up for Cairo Revenue, but we just need more people and we need more project managers and whatnot. And we had a whole bunch of people hit me up. Here, I'll show you. Because you saw the only way to connect is on Instagram and Twitter directly for links, or you give them an email address, a website. If you go to my Instagram and you look at the number of people that are messaging me, look at all these people that are messaging me saying, hey, I saw that you mentioned on Clubhouse that you're hiring. Hey, I'm a project manager. Hey, I'm a stay-at-home mom and I want to learn, I want to go through your digital marketing training so I can make a side income learning how to project manage. And what, like, this is great, this is great. And I, I have VAs responding to this and giving these people training, right? So that way I'm able to try to absorb the load of what's coming in. And I think this is fantastic for you guys. Now, maybe you've not started a room. Maybe you're not as well known as Joshua Nelson, right? But I see, because the platform's so new, that it is easy for anyone to get access to just about anybody. When Larry Kim was on Clubhouse, he was asking me all these basic questions about Clubhouse. He had like 20 followers or something like that. I'm like, wow. How does Larry Kim have only 20 followers on Clubhouse? It's because the platform's brand new, right? And so if you become follower number 21 of Larry Kim, he's going to notice that, right? Because it's so— Josh, how many followers do you have on Clubhouse?

I don't even know. Let me see.

Probably not a lot, right?

I haven't done much with it.

Here's my buddy Gary Henderson. Gary Henderson runs digitalmarketing.org. The guy is a a big deal. And here he and I are having a chat here. I've never met the guy until just a week ago, but he was moderating this big room in Clubhouse and somebody asked a question about SEO, which then he said, "Oh, Dennis Yu's in the room. He was an engineer at a search engine. He could probably answer that question about SEO." So he brings me up and I answer the question on the spot, like, phew, thank goodness it's a question I actually know the answer to, right? Instead of like, you don't want to be on the spot in front of a whole bunch of people like, oh, right. I don't know. I don't know the answer. Right. And because I shared my knowledge the best I could, because that you'll see the platform encourages that because it's audio only. I like to say I have a face made for radio, right? Because it's just audio. I'm literally sitting there in my comfy place and I'm talking on the phone like this. Right. And I'm sharing my knowledge with answering this person's SEO question. And he said, this is so— remember, this is a guy that I've never met before. And he said, that was so awesome. I want to have you on my podcast. So then we were— I was on his podcast a couple of days ago. And now I'm writing on digitalmarketing.org, which I think is like a DR 52 website. So it's pretty high in terms of SEO power. And I've been writing blog posts and just building these kinds of connections. This has been happening left and right. It's almost like I don't even want to tell everybody because it's so good. It's like, I don't want them to even— I want them to think, oh, it's a waste of time and all that kind of stuff, right? It's the most amazing biz dev platform. It's like being able to keynote at a major conference when there are no major conferences occurring right now. So if you know how to speak, if you know how to build relationships, if you can share some kind of knowledge, then you're going to find that you're going to win. And if you're not a public speaker, if you don't speak as well as some, if you don't have deep, deep expertise, like Joshua Nelson does in so many different areas. And you can be a moderator and invite other people around a particular topic and then rely upon them to share their knowledge because this is so new. Most people don't even know that, you know, how to navigate. So the fact that I can help a Larry King or Larry, Larry Kim, sorry, Larry King passed away a couple of days ago. That's a different guy. The fact that I can help Larry Kim, think about the people that you can help by getting onto the platform and and helping do things like moderate rooms. There's a whole technique to how do you moderate a room before you let it go out of control. Just like, you know, Josh is managing a Zoom right here. There's a whole different way of managing a Clubhouse room. But when you're sharing your knowledge and you make it very clear in your bio what you do, so you serve, you know, garage door repair people, like whatever your lawn care, I don't know, whatever the thing is that you do, that's like your niche agency. When you make it very clear, that's what you do. And you associate with other people in that niche and, There's no way this thing cannot be like— I've introduced dozens of people to this platform and they said, Dennis, I've, I spent 3 hours on Clubhouse yesterday. I didn't even have the time, but I just had to because it was so good. I couldn't leave. I'm curious to see how many of you guys have felt that. For those of you that are on Clubhouse, has that been the case? Like type in the chat. I'm just curious to see. I'm always learning. I want to see like what's been your experience been. Are you, are you addicted to crack house?

Dmitry says yes too. Um, even on Facebook, or if you're watching this, he's got 3 invites if anybody's interested. I'm sure you'll get a lot of takes on that. Um, Dmitry spent 2 hours just today. Okay.

Yeah. You'll find that you'll carve out time. So I talked to Stelzner, who's the one, he's the drug dealer that got me high, and he told me that he likes to spend time in the evenings or the weekends because then it doesn't take away from his work. So when you're running an agency, you don't want to do it during client hours and you don't want to do it during family time or other— you need to find like either— we did one Saturday morning, Stelzner and I and a few other people. It was 7 AM PST. So I, I didn't get enough sleep, but it was like, ah, I get to be on Clubhouse with Stelzner. Yeah, of course.

Take it, right? Take it.

Yeah. And then you'll find that that's what draws you in. When you ask other people, they'll say, yeah, I'm there because of the level of connections and I'm able to make. And it's not because of Clubhouse, it's because of the FOMO that draws in the A-list people, the people that you want to meet. Think about who— make a list if you haven't already of the people you want to meet. You'll find a lot of them on Clubhouse, and then that's what's going to keep you coming back, where you're addicted to your phone like, oh, so-and-so, like one of the people you really want to do a deal with, or who I find the ones that are most valuable, which I think will be for you too, is everyone listening is, let's say you want to dominate, you know, let's say dentists, right? Your agency serves dentists. Well, you'll have dentists in the audience for sure, but who are the people that the dentists look up to? Like a Glen Vo, right? Glen Vo runs Nifty, he's a dentist, but he runs Nifty Thrifty, which has 30,000 dentists. And I invited Glenn Vo for— he's a friend of mine. I invited Glenn Vo to Clubhouse because he didn't— he said, what's this Clubhouse thing? And I'll say, I'll show you, Glenn. Here, let's go through together. Let's make a room together. Let me show you how it works. I'm going to show you the different features. And now I've got someone like Glenn Vo who's sharing Clubhouse together with me to his audience of dentists. So if I have a dent— I don't, but if I had a dental agency, then I would want to have someone like Glen Vo in my corner because then he's got his audience of thousands of dentists. So who— for you guys, who is it that you want to be able to reach that is a lighthouse for all the other people in the niche that you serve? If you can determine who those people are and you see them on Clubhouse, and the odds are they have 20 followers, and you start making friends with them, think about how incredible that is. That's like them going to a conference and there's no one around them and you can go up to them. And spend time with them. That's the way I think about Clubhouse, right? Oh, there's Ed. We had dinner with Ed last night. Fantastic. We— at Shilla, it's this amazing Korean barbecue. It's like, imagine you could, you could spend time with Ed, who's, who's super, super successful, and there's no one else around, and you can have a close relationship with him. That's how I view Clubhouse, right? Are you guys seeing the same thing? Because I see the same experience. I just want everyone else to see that this is This is what the situation is just for our friends of Joshua Nelson, just for our 7-figure agency people. I want to tell you what this is all about and how to do it. So the thing is, you have to be super clear on who your agency serves. If you're serving everybody, you're going to find Clubhouse will just be a big distraction for you.

Suck you in, suck you in deep, right? With no, with no direction.

Yeah. Cause you're going to find, oh, this guy's interested in this girl's interest in this. And then you're like, oh, this person's famous. And I get to chat with this person. But then it'll just, it'll just explode you into a bunch of random directions. So if you're following Joshua Nelson's protocol of you choose the one vertical and you focus on that and you figure out who the people are that are influential, Clubhouse is a multiplier of what you're doing, right? But if your stuff is disorganized, you're going to multiply chaos. It is invite-only. They used to give you only 3 invites, and then as people accepted the invites, they would give you more. They've increased it, I think, to 5. So if you look at mine, So you can see this is my screen, and I go to the top, the little envelope thing, that's my invites. And you can see that I have, I have 4 invites left because I just gave one away. And if you scroll through here, here's something to understand about Clubhouse. If you understand this one thing I'm going to show you, you're going to understand that the algorithm and dynamic behind Clubhouse. Okay, so now look here and You see the list of these people where it says invite, invite, invite, the blue button here? So the number one person who's not here anymore but was, it was Jake Paul, right? We had 454 mutual friends in common. Here's Stuart Rogers, 148 friends. Look, John Lee is pinging me into a room. I'd love to join that, but we're here with you, Josh Nelson. John Lee is one of these big motive— look, now he's, he's He's messaging me. He's literally— look, I just got a message right now from John Lee. John Lee is the big public speaker guy who's like Tony Robbins and these sorts of people. Literally, he just sent me a text message and it said, just literally right now, couldn't even fake it, "You should join this Entrepreneur Secrets room. I'm talking with JT Fox, Matt Andrews, and the JV Expert about marketing and branding." So this is a text message it sent me. You see that? And if I click on that, that'll bring me into the Clubhouse room. And the funny thing is, like, here he is, he sent me another one. You should join this room, you should join me on that room. This is in text message, so he can ping me into my— into a room, not just from the notifications in the app like you see here with these green things. Like this one, he's trying to ping me into the room, but they can text you. But anyway, let me go back to the point I was making here. Look at who Some of these, you probably know who some of these people are. AJ Wilcox, who's the LinkedIn Ads guy. Vivek Bhargava, who has the number one agency in India. He's the largest agency in India, digital agency, right? He just sold for some stupid amount of money that I'm not allowed to tell you how much he sold for. But you, he's important. But you can see like here's Heather Dobson. She ran social media for GoDaddy. Stuart Quealy. I don't wanna name drop, but you can see, You can see right here, Jillian Musick, co-founder of SEOmoz, right? You can see who these people are. So I have thousands of people in my contacts list. So what, what do you think governs the order of who shows up here in my— of who to invite? Because I only have 4 invites. What do you think governs that order?

Is it how many friends they have that are in common to you?

You would think it'd be that. That's close.

What is it?

But there's some of these people that have more friends in common with me on Facebook and these other places. This is the thing. Yeah, Craig is correct. It's the number of mutual friends we have together on Clubhouse sorted by— so the reason Jake Paul was at the top is that we have 454 mutual friends who are on Clubhouse. So you— I want you to understand why, just for a moment, algorithmically this is so important. It started out as invite-only intentionally to be able to maximize the power of FOMO and the power of that mutual shared audience. When it started with A-list technology people, so when a Mark Cuban jumps in, or a famous politician jumps in, or a well-known Hollywood actor jumps in, everyone wants to be in those rooms. Because that content expires the instant it comes off of your lips, it then causes people to want to be in that room and they missed out. So then everyone else wants to get invited. So it's going by relationship power on the sorting here. And because there's a limited number of invites, you have to be really choosy. So then it seems like this really, really special thing, cuz I've only got 3 invites, right? So you'll see people will say here, like Steve would appreciate invite from somebody if possible, right? So then everyone else wants to get in. And so it maximizes this whole thing about wanting to be on stage. So if you know how to speak on stage, as a moderator, not as a regular speaker, but as a moderator, to be able to run the conversation and bring other people up and run people through an agenda and, you know, bring speakers up and push them back down to the audience and so forth, you're going to find that Clubhouse is incredible for you for building your agency. Not just because you want to— see, I did a room 2 weeks ago, and I think I called it something ridiculous, like, just for fun, because I didn't know. I called it like, you know, Dennis will answer your questions or something like that, right? And people were asking me questions about Facebook and Google, which is kind of nice. And of course I made clear that I'm here to ask people or answer questions about Facebook and Google. But then like Dan Henry jumped into the room. I'm like, oh cool, Dan Henry. You and I have gone back and forth about who's the best at Facebook ads, right? Because we've had some jabs. You know Dan Henry, right? We go back and forth. And I started asking him some questions. And it wasn't— I had no particular agenda, but 90 minutes later, where Dan Henry are going back and forth in front of 200-some people in the room, I thought, wow, this is really kind of cool because everyone wants to hear what Dan Henry and I are saying about how do you sell 7-figure kind of courses, right? How do you do high ticket? How do you bring people to a mastermind? How do you hire a sales team? How do you optimize Facebook ads? And then he and I had a fun little debate where I was saying, okay, here's some technical things we need to know about iOS 14 and about getting banned and about these other things. And he says, you know, I don't even know how to do any of that stuff and I don't care because I care about strategy and this is the way I organize. My campaigns are really simple. If you were to look at my campaigns, you would think that I've only been working with Facebook for a day or two. But these are ads where I'm spending hundreds of thousands of dollars a week. Like, yeah, that's cool. So he's just dropping knowledge. I'm asking him questions. And then other people, at that level come in, and you'll— that's the thing that will hook you on Clubhouse, is when you have a conversation like that. And you'll find that if you get into Clubhouse now, because it's so early, you're going to have those experiences. I think in 6 months, the market is going to ruin the thing, right? Just like Instagram was amazing when it first launched, and then a year later, the marketers ended up ruining the thing. You know, Facebook was amazing back in 2007. It was great for a few years, and then marketers came in and ruined everything, right? Right? So that's what I think. Just jump on Clubhouse. Larry Kim and I, we've been chatting like crazy. Here, I'll just show you, just to show you that I'm not making this up. And Larry Kim's a guy who has, you know, his time's important and all that, but we were up till yesterday, till 2:30 Pacific time AM.

Sheesh.

So 5:30 Boston, his time. And look at our chat. It goes, it's a mile long. And we're talking about Clubhouse. And I thought it was so cool that, that Larry was there that I posted because I said, hey, I'm interviewing Larry Kim on Clubhouse. Now this is a chat. This is a screenshot he just sent me. And so what I said to him was, yeah, yeah, Larry, Larry said, can you read this?

Yeah. Wow, that was fun. We'll try to do it again next week. Thanks everyone who joined.

And then what did, what did I say and what did he say?

So he said, you were amazing. For those who didn't make it, you get another chance next week to learn and ask questions.

Yeah.

And then down here, Dennis, your Facebook secrets were amazing. So you're creating social proof and all kinds of authority in the process.

Yeah. So you see what Josh is doing here? He's interviewing me. And you guys have seen Josh interview other people every week. I don't even know how you do it, Josh, right? You're just You're so good at it, probably because you've done it so many times. But you see how Josh interviews other people? That's literally what I did with Larry Kim. And it was so easy because all I had to do was say, hey, would you like to learn some secrets from the guy who had 2% of Google's ad spend, who started an agency that has scaled up to 600 people? He sold it for $150 million cash. He's here to answer your questions about anything related to digital marketing. We are so honored to have Larry here. And then I'll say, hey, raise your hand if you've heard of Larry Kim. And everyone raises their hand in the room, right? Because all they can do in the audience is raise their hand or not raise their hand. There's no commenting or chatting or messaging or anything like that, right? And then I'm there just moderating as these people come up saying, oh, I have a startup and I'm trying to do this. Or hey, Larry, what would you advise in this situation? I'm doing e-commerce or cannabis or whatever. What do I do? And it's all the common questions we see all the time, right? And I'm just moderating people. And next up, we have Alexandra Hazeltine. Alexandra, what's your question? Oh, thank you so much. Did they answer your question? Yes, they did. Oh, next up, we have Antonio Castillo. Antonio, what's your question? So I'm just bringing people back and forth inside the room. And because we've got Larry Kim in there, everybody's like, oh, wow, it's freaking Larry Kim. It's amazing. And then Kurt Walker joins and these other people I know. And I'll say, oh, wow. What a special guest we have, Curt Walker, who just joined our room. Curt, tell everybody who you are, right? And he goes on, you know, about how many billions of dollars of financing he's done, blah, blah, blah. And as he's doing it, here's the thing I also want you to understand. As he's doing it, he's saying good things about me, like, oh yeah, I've known Dennis for a few years, and blah, blah, blah, amazing things about Dennis. And I'll say, blah, blah, blah, amazing things about Curt. And this is in front of hundreds of people, right? Isn't that the kind of thing you want, that kind of social validation? And then that carries over into this thing that just happened yesterday. Where Larry Kim and I are going back and forth. And he thought this screenshot was so amazing. He took a screenshot of our chat and circled it. That's him doing that. He took the screenshot and shared it. And so we're going— look at this. We're going on and on talking about Clubhouse. And if anyone's watching this on the replay, maybe you could pause it slowly. You could read our entire chat. But you can see this. Larry Kim is saying, this is— if I can't find it— this thing goes on and on and on. But basically Larry says this is where he wants to go all in because the live audio of building connections causes people to want to cross endorse and say super positive things about other speakers because it is a stage, right? This is the stage that everyone wants to be on because you can't right now because of COVID on the big stages. So this is the way to build your brand and authority and connections at a level you've never, you've never had before. In the last 2 weeks, I built more connections in the last 5 years, and I'm well connected, right? This is where you can reach anybody. And I'd love to know in the audience, just let me know in the chat, do you have a list of the people that you'd like to meet? And if not, like, why not? Or who is it that you want to meet? Let me know, right? Or on Facebook, let me know in the chat, because if you know, if you know who it is, you will find those people here on Clubhouse. They will connect with you, and you'll say Dang, when I was on with Joshua Nelson and Dennis Yu talking about Clubhouse that one day, that changed my life. That changed my agency. I'd love to see. Do you guys have that? Do you know who your lighthouse is? Do you know who the people are that you want to meet? Because if you don't, don't get on Clubhouse. It's going to be a waste of your time.

So, I mean, this is great stuff. So practically speaking, we're talking about Clubhouse, the app for social media app where you can join by invitation only. So the first hurdle you got to figure out is How do you get invited?

Right?

Let somebody know, let the group know, hey, I want to get invited. Um, eventually you'll get invited. You have to be on iPhone. Eventually it's going to come out on Android. Um, practically speaking, it sounds like your best play is to go on and become— for like, what do you consider a connection on Clubhouse?

Is it a friend?

Is it a connection? What is it, Dennis?

A connection here. This is your profile on Clubhouse, Mr. Josh.

Yep.

You've not filled out your profile. You've got to say a lot more.

Yeah, I've got a very basic profile.

But look, if you want— let's say that you want to get help in growing your agency, or maybe, you know, you're, you're paying for the mastermind. But look, he has— Joshua Nelson, as of today, January 26th, has 72 followers. Joshua Nelson has only 72 followers. Wow, right? That's incredible. Oh, look, Angela Myers sent me a chat literally just this second. Let's see what she had to say. So Angela Meyers is a big TED Talk educator kind of person. She literally said this. I've not even read— I'm reading this live to you. She sent this just now. She said, hello my friend, I held my first Clubhouse room yesterday and it was awesome. It makes me more excited about Thursday, blah blah blah blah blah. Should we set up a Facebook group? And this is someone who is a well-known speaker, educator, millions of followers. She said this just now. About her experience with Clubhouse. I could not have made this up, right? There really is this FOMO land grab. You just need to blindly get on there because everyone's doing it, so you need to just forget any kind of logic, just jump in there. Like, I'm not saying that, right? But I am saying there is something here you don't want to miss out. This is what Michael Stelzner told me. I'm like, I don't have time for that, that's just another social network, right? But this— I want you guys to understand what it is that makes Clubhouse so attractive. It's because you're meeting people like this. Amen. Is anyone here, you know, whether you're on the replay or you're watching live together with me and Joshua Nelson right now, right on Zoom or on Facebook, is anyone here a doubter of Clubhouse? I'd love to hear in the comments why you think that might be, or you're, you're drinking Kool-Aid. If you believe in the Kool-Aid, say Kool-Aid, right? But I want to, I want to know because I was very much cynical about this whole thing where I don't have time and it doesn't, you know, make sense or whatnot. I want to know what you guys think. Or, you know, it's going to die in 6 months.

I think— yes, I think it's a huge distraction based on my 3 weeks of use. Tim Berry.

Yeah, it is a distraction, Tim, if you don't know who you want to reach. So absolutely, just like Facebook, just like you could say Facebook or YouTube, whatever, those are all a waste of time. Yeah, they are if you don't have clear direction of who you want to meet. So if you're clear on that lighthouse, you're clear on who you wanna meet, this is gonna be amazing. But even I get distracted too, 'cause I'm like, okay, you ever go to Costco and you're like, I just need to buy these two things. And then by the time you leave, your cart's full of like, oh, but I want these, you know, I want all these other things. So it's the same thing with Clubhouse, right? All the amazing things are in there, just be, but make sure, okay, I'm going there just to get the meat and I need to get some croissants. I'm not gonna stop and get any of these other cookies. I'm just gonna get the thing that I want. That's how Clubhouse is.

Love it. It sounds like the strategy once you're in is go follow the people in your niche, the people that have influence within your niche. And from a JV perspective, you know, maybe find the big joint venture, the big coach, the big consultant in your space that has all your clients that isn't even on yet and introduce them to the concept and show them how to use it. Then it sounds like that would be like a great foray to leverage this and help them grow their platform.

Get on there, start looking for people that you know, and follow them. Join some of the rooms initially just to hear how the dynamic works. See how the rooms work, because what you don't want to do is— you ever go to conference and there's somebody who just grabs the mic and they just talk, talk, and talk? They're from the audience, but they, they would really like to be a speaker. Like, don't be one of those sorts of people, right? Then those people hijack the rooms. But like Josh Nelson said, learn, like, who is it that you— learn how this thing works. Who is it you want to follow? Pimp out your bio so you have a good Instagram and Twitter. And with your bio, be clear about who you serve. I serve lawn care companies and block through digital marketing, and I do PPC and SEO and all this and that. And you put in your website, put in all these different— even though you can't put in those as links, you can still type them out. And then pimp out your Twitter and Instagram. And of the social network that you have to pimp out the most to be successful in Clubhouse, which one is it? Do you know? No, it's your Instagram.

Instagram. Okay.

When you're building connections on Clubhouse, cause it's live audio and there's no linking or messaging, then people will, if you say something good, people like, oh, Joshua Nelson just said something really cool. I think I'm going to follow him. Then they do, they click on your profile, they click follow, they scroll down. And then if they want to talk to you, they're going to DM you on Instagram.

So it seems like that's the, that's the play. Get the attention on Clubhouse. They'll go find you on Instagram, and a two-way conversation sometimes will ensue.

Yeah. Dimitri asked a question: my niche is med spas. Does it mean that I'll create a room for med spa specifically? Well, you could, but try different things that make it more inclusive to other people. So we've done stuff for chiropractors, and we'll say, ask a chiropractor the question, right? So that'll, that'll attract chiropractors as well as people who have questions for chiropractors. Because if it— if we created a room and the title was Med Spa Owners Only, you're gonna get like 3 people in the room. It's not gonna go very far, right? But if you make it broader, then you're more likely to get people who have audiences, they have organizations that have med spa owners in them, right? So think one level above who directly you're serving in your niche. So you're serving med spas, but med spas will listen to Michael Stelzner about digital marketing. Med spas who want to learn about Facebook or Google Ads, they'll listen to Larry Kim, right? Think one level up of who has the authority that a med spa owner would want to listen to, right? So you're thinking one level of authority up. So you're playing chess multiple, multiple steps ahead. That's the way to think about it. And I've done these groups with chiropractors. So you guys know that I'm part of an agency, ChiroRevenue, which Tristan runs. Tristan's actually behind me right now. You can see He's there.

What's up, Tristan?

Yep, there he is. He's got his hand up, taking a nap, it looks like. Well, we've been working, right? We're gonna— yeah, we've— a lot of people think all we do is hang out and have fun with important people, which we do, but we're working the whole time. Ed knows, right? We're hanging out with Ed till late last night at a restaurant that's not even supposed to be open in California, but he has special connections that they opened a restaurant for us. But with the Cairo thing, we have— so Sean Dill is our lighthouse because he's a chiropractor. And he also happens to be the world's highly— most highly paid connected chiropractor. And he has a mastermind that 700 chiropractors are paying to be in, and he holds these events and whatnot. So he became an investor in ChiroRevenue, and he wanted to learn how to use Clubhouse. So he says, Dennis, this Clubhouse thing, how does it work? I'm like, I'm happy to show you. So we get him in the Clubhouse, pimp out his profile, pimp out his website, And then because Sean Dill is there, and then he invites his audience, all these chiropractors come in, and that gets us more clients and connection and all this. And nowhere in the room ever are we selling our services, saying, yep, we can do websites for chiropractors, yes, we can do PPC and manage views and local listings and get you into the local 3-pack. On— we never mentioned that. Instead, this is the thing I want you guys to understand so you don't make this mistake. Especially for our 7-figure agency people or on the way to 7 figures, is we're not selling. Do not sell in Clubhouse. Please do not. But if someone asks you, you can say what you do. Never sell. Never have the topic of the room— I saw one of our chiropractor friends started a room, and he didn't know any better, but he said, "How chiropractors can help people lose weight in 2021," right? No. No one's going to join that room. Right, because it's obvious. And then I went into the room just to see what he was doing, and he was going into a sales pitch like he was giving a PowerPoint presentation but through audio. It was terrible, right? There was no—

big, big tip there. I hope everyone got it. Like, like, think about this with any of the content you put out, but you're not going into a Clubhouse to go sell your thing. You're going in to give value, and when people receive value from you, they may or may not want to learn more about you and discover your services and, you know, potentially hire you, but no overt like, hey, here's what I do, here's who I help, and here's what I charge type of stuff.

Yeah, but the funny thing is that Clubhouse is the best platform for selling. And if you know how to sell and if you want to sell, it's fantastic. But the way you do it is through indirect selling because you let your audience do the selling for you. So when I created— when I did that Clubhouse room with, with Larry Kim, nowhere in there did I do any— I did no boasting in that room. Instead, I boasted about how awesome Larry is, and then Andrea popped up and these other people popped up, and I said, oh yeah, Andrea, she wrote the book Facebook Ads Made Simple, and she's the best speaker for, for a Social Media Examiner and Social Media Marketing World. I've known her for years. I went and I've interviewed her. I flew all the way out to Boulder to go see her for us to drink tea and talk about her book on what are the most common mistakes that people make in Facebook ads. And she's so awesome. I'm so honored to have her here. Right? So I'm always uplifting the other people. I never talk about myself. I'm always uplifting the other people. And then what do you think Andrea says about me live in front of all these people?

How great you are. What a great person you are and how helpful you are.

You guys see that? I want you to understand that dynamic because if you don't understand that dynamic, Clubhouse is not going to be of maximum power for you. OK? So find ways that you can uplift other people who are in the room who are speaking or other people in the audience. If you get a chance to speak, you can say, oh, I noticed that Joshua Nelson is the audience, and he runs a 7-figure agency. I've learned so much from his program because it's so well-structured. I go to these different webinars and whatnot. He's amazing. You should invite him as a speaker, right? Or just say something. Never— don't talk about you. Talk about them and watch what happens with the reciprocation. I have been showered with the amount of praise that would just make me blush by being on Clubhouse because I've learned the hard way as a moderator to constantly be saying good things not in a fake praise kind of way, right? So do this on Clubhouse. And the reason why it works is that if you're a stage speaker, then you know the key is that I need to talk about Don Franklin and how awesome he is and how I like that, that blue shirt that he has in his beard, right? And whatever he's drinking, which looks like it's water. The good thing is that you're going to say good things about other people and you're going to make them smile. And then it's on stage, right? Hey Brian, good to see you here, right? I want to see you guys learn the art of saying thank you in front of a bunch of other people. And if you know how to do that and learn how people like Gary Henderson and Curt Walker and me are moderating these rooms, then I think if you put 2 hours a week in the Clubhouse, you will find that it's time well spent. But just like ice cream, it's not like saying, okay, Clubhouse, I don't want to spend, I can't have any. No, no. It's like with ice cream, you're going to limit your, you know, have discipline. Maybe you have only one scoop, but it doesn't mean you eat the whole tub tonight, right? So Clubhouse is something that can be incredible for you. Just watch your time. And look, even as we're talking right now, as proof, I'm not just telling you from like, I'm not just like making stuff up because I heard these generalizations from other people. Literally, as I'm on Clubhouse, you can see what's occurring here. So I can see what's going on with Josh. For those of you that are just joining, You can see here that in these rooms, as these people are hanging out, because you're deciding which of these rooms do I want to be on, right? Oh, look, Tim Dunn just scheduled a, a Towing Digital thing. Look, there's a notification. By the way, you guys see, you guys know how to look. Someone's just pinged me into a room. What is this? Tim Dunn started a new room, Towing in a Digital World. Do I want to join them? No, because I'm with Joshua Nelson and a lot, all of our Josh friends right now, right? But look, here's my notifications. You see these two? This, this just happened right now, just 2 minutes ago, right? New people were nominated. Join your club YouTube Marketing Secrets. So I'm an admin right now, so I don't have time for that. So I click later. Then Michael Molaro just joined Clubhouse, so I'm going to click follow. I'm going to click the blue follow. Who's Michael Molaro? He runs digital marketing for Ashley Furniture, which is the largest chain of furniture folks in the— it's 710 stores, are bigger than IKEA. Right? And I brought him on the stage and he knows who I am. He just joined Clubhouse. So if you just joined Clubhouse, what should you do? If one of your friends— you're on Clubhouse and you see you get a notification that one of your friends just joined Clubhouse, what should you do? Follow them if it's someone who's important, right? Someone you'd like as a client or someone who could be a figurehead to influence other people in your audience. So literally, look, as we've been in this call together look at the notifications that are coming through and look at the nature of these notifications. It's people that have joined my club. It's people— by the way, don't worry about creating a club unless you've run a room multiple times because they're going to decline you, right? It's not one of those land grab kinds of things. But you'll see these people are pinging me to join their rooms and they schedule these rooms, right? This is the one John Lee just pinged me. To join this room. And when you uplift other speakers and you learn the art of gratitude at scale in front of other people, and you join the rooms that these other people that you've said good things about, you, you join their room, they will put you on stage as a speaker, right? Why? Because they want you to say the thing that you just said again and again and again. So I say it all the time, right? So if I'm on Clubhouse and I see Joshua Nelson, I'm going to bring him— someone else could be talking, it It could be Russell Brunson could be talking in my room, but I'm going to bring Joshua Nelson on. I'm going to say, hey Russell, do you know Joshua Nelson? He is incredible. He runs a 7-figure agency. You two definitely need to talk, right? And then I just brokered a connection between two people just like that, right? Do you guys see how this works? So nowhere in there did I say I'm an amazing digital marketer and I'm a search engine engineer and I know all about how the algorithm works because I worked at the search engine. No, not once. I never say that. Right. I let them, I'll let them say that. You guys see how this works? This is how you create value. So if you're cold calling and you're good at direct selling, that's great, but that's not going to work on Clubhouse. Clubhouse is one level up. So pretend that you're the podcast interviewer, journalist. You're interviewing someone like a Joshua Nelson. You're interviewing someone that people in your— so if you're serving the lawn care people, who do they respect? Now you're interviewing those people. So if you approach it from that dynamic, Clubhouse is going to be the most amazing biz dev opportunity you've ever seen. I want you guys to understand that. If you understand that, don't worry about the technical details of how you sign up and how you create rooms and how many lines your profile should be, or, you know, that kind of stuff, right? What do you think about that?

When he's asking, is it possible to get notifications about rooms, or is that only dependent upon who you've followed?

That's key on who you follow. Just like when you're on Facebook or Twitter, what you see in the feed YouTube is dependent upon who you follow. So be very careful about who you follow. I think I follow too many people. I have 1,600 people that I follow just because, you know, whatever. But yeah, it's key to follow them. And then here's the other thing, is that don't just follow them on Clubhouse. Click on their profile and click on their Twitter. And here's something that I'll do. I'll do it live just to show you that I'm not just talking about it, but I actually do this thing. Okay, so if we go here to Clubhouse, this is the hallway which shows all the different rooms. Then we click on my profile in the top right, and it shows that I have 5,400 followers. And not that that matters, but let's click on that. And now these are all these people who have just followed me. You can see because it's light-colored, when, when I follow them, it's going to turn blue. So let's see, Randy Renner, a founder of South Bay Social Digital Strategy. So I just followed him. See that? But don't just do that because, you know, you'll hear someone speak, you're like, oh, they said something interesting, I'll follow them. So now I clicked on Randy, and here's his profile. And like most people, he has almost nothing there. What a shame. He meant— that's a lot of opportunity he's missing. Then you can see he has his Instagram, but he doesn't have his Twitter. What a shame. And he doesn't show strategically what he does. What does it say? It's his bio. It says founder South Bay Social. So what? Digital strategist, creative lover, South Bay, Los Angeles. So what? Say what it is you do to provide value for other people, right? I help lawn care companies, you know, get better results on Google and collect reviews, like whatever. What is it that you do? How can you provide value for other people, right? And then what is it that you want? So he should also say, I'm hiring for PPC people, I'm hiring for account managers, I'm hiring for— or I, I would like to— I'm looking to be connected to someone who can do such and such, who can like do what I say. What is it you want, right, in your business? What do you want? So he missed that opportunity, but let's say that he did have it pimped out. So, because if he doesn't do it, I don't have a reason to connect with him. If I'm going from Clubhouse into his profile and then into his Instagram, the way to make that a smooth connection is because Clubhouse is about sharing your knowledge and you're interviewing other people who share knowledge. Think of like the ultimate podcasting. Larry Kim called it Podcast 2.0. Really? Because if people are spending time on Clubhouse, that's time that's taken away from some people. Don't have more time. So it has to come from somewhere. Where's it gonna come from? Podcasting, right? Businesses are spending more money on Google. Where is it coming from? Yellow Pages. It's coming from somewhere, right? So this guy here, he's missed that opportunity to make it clear, you know, if I'm providing value and then I wanna connect with somebody and further, so then I'll click on him on his Instagram. So now I'm going to his Instagram and I might wanna follow him here and send him a message saying, hey Josh, I loved what you said on Clubhouse about such and such, right? Here's, here's another example. Let's, let's just go to— this is one of my favorite tricks. So let's see. So Michael Molaro, you saw I just followed him. So I click on his profile. Oh, he's got 2 followers. 2 followers. Amazing. What an amazing opportunity to build a connection when that guy is just there. But if I'm in a room and someone says something amazing— by the way, here's my favorite tip. I'll show you this. And I see here, I'll show you. So let's— I'm going to go to a room just to show you. Okay, so here there's the hallway, here's all these different rooms, and then if I pop into a room, let's call this one— just let's see, I'll go to the one at the top. The one at the top is usually the biggest room. Okay, so this is what I'm gonna have to exit this room real quick because they're gonna make me a moderator because these people will see me like, oh, Dennis is here.

Well, that's Dennis, right?

Boom. So, so why do— why would they want to make me a moderator?

Because it brings authority to the group. People will see Dennis is moderating that group and then gravitate to it.

There's that. And also algorithmically, this causes other people— then if I'm— if you're— so it's one thing to join a room, it's another thing if you're a speaker or a moderator in the room, because then that sends notifications to all their people. So I have only 5,400 people that follow me, but then that sends notifications to all them like, oh, Dennis Yu is speaking, you should come join this room. So this room right now has— I'll show you this just as a demonstration— has 1,700 people in it. Sheesh. Right at this moment, this very second, live, right? And John Lee, ping me into the room. Watch, I'm going to click on this and this puts me into the room. There it is, right? You can see who the people are and there's constantly someone speaking. Yeah, and the, the ones with the green dot by them, they're moderators. Right? And you see these people are talking about various things, and there's a lot of people that are speaking. Surprisingly, there's like 40 or 50 people. And you see, I'm in the audience right now. So you see in the bottom is there's leave quietly. Then I can hit the plus. Plus means I can ping people into the room and have them join. I can ping people who are not even on Clubhouse right now by sending a text message, as you saw. And then I can click raise hand. Right, so that's what— so I can't speak right now because I'm an audience. So I need Ahmad to invite me to, to be a speaker, which will happen in a second. But I don't want to do that because I don't want to speak right now because I want to spend time with you guys. But you can see John is speaking. You see there's a gray— there's a gray circle around him. That means he's speaking right now. So then I click on his profile, and now it shows his profile as part of the room, and it shows he's speaking. And I take a screenshot, right? And see, I just took a screenshot here. Look, he's got 74,000 followers. So if he joins my room, what's going to happen to my room?

All those people will get an alert and jump into that room.

It's going to blow up. Now here's my little white hat, gray hat-ish trick, okay? So you saw I just took the screenshot. Now I go to Twitter. Okay. I have a blue checkmark verified account, and then I'm going to click, I'm going to do, I'm going to say John Lee is incredible. It's an incredible Clubhouse, you know what? And, and then this, then I'm going to show the screenshot, right? That, that's what I want you guys to understand is that, yeah. So now I'm honoring other people. Right? So like, if I click on his profile— oh, anyway, you see what I'm doing here, right? I'm honoring other people. So find ways, find ways to see— now I'm getting addicted to Clubhouse. Now I want to join this other room here, but I'm okay. I'm going to put my phone away. But you see what I'm doing? So I'm continuing the conversation. So if someone's saying something good in a room, I'm going to screenshot that, and then I'm going to tag them on Facebook or Twitter or whatever. Or I'll go to LinkedIn if it's really nice, and I'll say I'll give their, their one sentence quote that the thing I thought they said was really awesome. I'll tag them in it, and then I'll show the screenshot of them speaking on Clubhouse. You see how now I've taken something that's happened there and brought it into another channel? That's how I build relationships over time, because otherwise the conversation goes away, people forget, you forget, and then you've lost that opportunity. And that's when Clubhouse becomes a waste of time.

I love it. So, so a great play here in order to like kind of next level thing is get yourself set up, dial in your profile, add your links to your Twitter and your Instagram, and, you know, good description about who you are, who you help, and kind of what you want. Start friending or connecting with the influencers in your space. And then when they're in a room, take a screenshot, send them a PM of that on Facebook, on Twitter, on wherever publicly, and you're gonna get their attention because no one else is going to put them up as like, hey, look, this person is leveraging this platform and doing something cool. Um, yeah, probably. And so they'll know that you did that and you'll have their, their attention.

You want to have my— I want to give you my very best tip on Clubhouse for those of you guys that have been here and patient the whole time. You ready? Here we go. Yes, because Clubhouse—

yes, in comments, hold on. Yes, in comments, this is best Clubhouse tip.

All right, go. Okay, so Clubhouse doesn't have the ability to message or include links or this kind of thing, which causes people to say, yes, but why would I do this? Because it goes away. I need to, you know, have landing pages and things like that. So this is what you need to do when you're in a room and someone asks you, or you have an opportunity to share some kind of knowledge, or, or you want to generate leads. You say, hey, I would love to share with you my guide on how to do such and such. Or if you would like help, or let's say you don't have a lead magnet, But you want to help anyway. Say, send— I would love to help you on whatever the thing is that you said you want to help on. Send an email to operations@blitzmetrics.com with the subject line, I love Joshua Nelson, and say, give me the guide on how to start a 7-figure agency, or help me audit my SEO, or do whatever it is. And this is what will kill it for you. I've gotten hundreds of leads in the last week just from this, and I'll show you an example. I was in the room with Gary Henderson, and he had— there's only like 200 people in the room, and he asked me to share some stuff, and I did. And then at the end, he said, how do people find out more about you? And I said, well, this is live in a Clubhouse room, and I had people say, I love— you know, send a message to operations@blitzmetrics.com and say, I love Gary Henderson as the subject. So that's how I know. That's like the, the subject line is my landing page.

You can track your source, you can track your source based on the subject line of all those emails, right?

Now look, I just did a search in my Gmail for I love Gary Henderson, and look, look at how many I've gotten. Hundreds, hundreds of these. And these are all people. Now notice, am I the one who's following up on these? Am I replying to this? No, I didn't say send a message to to dennis@blitzmetrics.com, which is my email. I had him send to this other one. Oh, and if you don't want to do the operations one, a lot of friends, we set up this— we set up stephanie@chirorevenue.com, right? Stephanie@blitzgifts. And there's no Stephanie, it's just Stephanie. It's just like, sounds like the name of some like 20-year-old, 2-year-old young girl who'd like do customer care, right? And instead, the Stephanie is replying and they're saying, oh, I— so here it is, right? This guy said This guy said, I love Gary Henderson. Please give me the training on such and such. And then Stephanie or whoever replies saying, why, I'd be happy to. And here, here it is, right? Here's the stuff. And I made you a login or I gave you, or I attached a PDF or whatever it is. And the other key is that here's, here's how this email piece is. This is the part to get right. Like, this is the nuance that really makes all the difference. The difference between this and the landing page, is that a human is responding and it's conversational commerce. So when they had to send an email, we're replying back as a human, not as a bot. So therefore, notice this first sentence says, "Hi Luke, wow, it's great to know you're able to bounce back on your business after the quarantine started. So genius." Well, that's not a very good example of a personalized response, but you'll see these other ones. Yeah, here's one. So this guy Jason, he submitted, I love Gary Henderson. And then our person replied saying, happy new year. Thanks for bringing the idea of conscious collective capitalism, which is obviously it's clearly personalized because referring to this guy's book, right. Referring to their stuff. So every one of these replies, we have the VAs personalize the first sentence by looking at their Facebook or LinkedIn or whatnot, or tweet, you know, that, that, and you see what I'm doing here. So the VA is personalizing that first sentence. As a reply. Yeah. And now the reason why that works so well in Clubhouse is Clubhouse is conversation where people are adding value. It's not a landing page. It's not, here's my automated sequence. Because people say, why don't you just do this via chatbot? You can, but have at least one piece in there personalized so that they know a human was involved. And then you're going to not only be well known on Clubhouse, but you're able to build your business in a non-douchey look at me, buy from me, cold calling kind of way.

Yeah, no doubt. So Mark says he doesn't understand. So Mark, just imagine you've got 100 people listening to what you're saying right now, and you would look poor if you said, like, it would look badly if you said, oh, go to dennisyou.com/optin and I'll send you the thing, right? 'Cause now you're pushing them somewhere else. You say, just shoot an email to operations@mycompany.com with this subject line, you've just, pushed them to a landing page, gotten a conversation started, gotten them into your database without like doing anything that whoever runs that group would feel like, hey, that's not acceptable, we shouldn't have done that. Like, that's weird.

Yeah. And then instead of saying operations@, just say Stephanie or Christina at, you know, 7figureagency.com, like whatever it is, where— but that's just a group email. There is no Christina or Stephanie. It's just some name that you put, but then all your people can reply as Stephanie You see what I'm saying?

Yep.

Okay.

Well, this has been great. There's been lots of good questions. Hopefully this kind of illuminated for you guys what Clubhouse is, kind of what the opportunity is, how to tap in. Dennis, if they wanna learn more about Clubhouse and/or you and kind of how they can learn more from you, what would be the best way to do that?

Well, you should send an email to operations@blitzmetrics.com with the subject line, I love Joshua Nelson. And in the body say, clubhouse training, and I'll give you our clubhouse training. How's that?

That's awesome. That's, that's perfect. And now you've got to create a clubhouse training to send out to everybody.

We actually have one.

Oh, fantastic. That's, that's beautiful. So operations@blitzmetrics.com.

Is that where you want to send it? Yep.

I love Joshua Nelson, and, uh, you'll get some really good— Dennis's training is always amazing. Really good insights on how to plug into, into clubhouse. Any last remarks as we wrap up? I know you've been going and going and going, so you're gonna take a little break.

I wanna see you guys succeed here in Clubhouse or in growing your agency. I'm not here to sell you guys anything. So here's what I want you to do. Take action here. There's a lot of things that you could write down, but never do anything. Take action, document what's working, even if it's imperfect action, right? Done is better than perfect. And when you find that little things are working, it doesn't have to be some major win. I want you to take some screenshots of that, and I want to feature you on blitzmetrics.com or one of my sites. Blitzmetrics.com, for you, the SEO people out there, is a DR 62. Okay, that's higher than almost everyone's site here. Why? Because I've got links from major media and all that. I will build your SEO for you if you share things that you've learned, or it could even be from Joshua Nelson. So, you know, Joshua Nelson is a is a long-standing player. He's demonstrated a history of being incredible. His system works. I happily endorse his book. I'm not being paid to endorse it, right? It's fantastic, right? He is the 7-figure agency that leads by example. If you have a specific story about how you've, you've applied things that you learned from Joshua Nelson, send it to me and I will post it and feature it on one of my sites and give you a do-follow permanent link to your site in exchange for you providing gratitude to Joshua Nelson. How's that? I don't get any kind of benefit. This is to— this is because I have such gratitude for Joshua Nelson, and I want everybody who is struggling, who's trying to build their agency but they, they don't know what they're doing. And look, I understand there's all kinds of problems in starting an agency. That's why you need Joshua Nelson and 7 Figure Agency, because he has the solution. If you don't follow what he's doing, you're going to make unnecessary mistakes and have pain. And why I'm not being paid to say this, I want more people. I find it's a shame that there aren't a million people in your group, Josh, especially because of COVID Think about the need for digital. All these local businesses, they're getting their asses handed to them because they, you know, they're getting shut down, their digital sucks, and they need more people who can serve them. And Josh is creating the, the army of people that are doing it right. To drive real results. It's not just that you're getting clients, but you're driving results for those clients. And I want more people to know about that. So if you have stories like that, I want you to send them to operations@blitzmetrics.com and subject line, not just I love Joshua Nelson, but I have a story about how Joshua Nelson has helped my agency. Be specific about it. I want to see screenshots. I don't want to see generalizations like, oh, well, Joshua Nelson is really knowledgeable and I really like his training in 7-Figure Agency. No, no, no. Specifically, this is what I did. This is the landing page. This is how I did my Dream 100. This is how I set my goals. This is like, give me screenshots of these things. Give me specifics, right? Not generalizations. Specific things you did with screenshots, the results, your Google Analytics, your like something without revealing personal information or something like that, right? Give me that and I will put it on my site and I will give you link juice for days. That is how you're gonna rank on keywords you want. For those of you that do SEO, you know how valuable that is.

Powerful, no doubt, powerful offer there. If you've got something good to give Dennis, if you get a link, like he just said, it will blow up the authority on your site. So that's an amazing opportunity. I hope some of you guys will take him up on that. Be sure to send an email to Dennis, get the Clubhouse training, follow Dennis on Clubhouse once you're logged in, follow me on Clubhouse once you're logged in. What's your, what's your handle? Is it @dennisu? Um, pretty simple.

It's @dennisu. I'm easy to find. You can just Google me. See, I knew things were kind of dead when I was at Yahoo and people would say, people on my team, engineers on my team would say, just Google it. I said, what did you just say?

We got a problem now, right?

Yeah.

So do the @dennisu. If you're not in Clubhouse, um, neither me nor Dennis can just invite all of you. Obviously it's not as simple as that. Go into the Local Agency Success Facebook group. It sounds like somebody's got some invites and is creating like an invite chain. Ask there. I'm sure some people have some additional invites and might be able to hook you up. Also, you have a Facebook group too, right, Dennis, where people can plug in?

Yeah, we have the BlitzMetrics Academy. So we're sharing all kinds of tips on the business of digital marketing. So not on the tactical pieces, but around hiring people, around how much to charge, around industry news. So you can just do a search on Facebook for BlitzMetrics Academy.

BlitzMetrics Academy to learn more there. Well, I think that's all the time we have for right now. Dennis, thank you so much for sharing. Thank you. Enlightening as always. So really, really appreciate you taking the time. Be sure to thank Dennis. Everybody, like a quick thank you or thumbs up at the camera, and we'll keep the conversation going over in the Facebook group.

You guys are the best.

Thank you, Josh. I really appreciate you, buddy. Bye, guys.