Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

How To Use Content To Market Your Marketing Agency | Seven Figure Agency

Name: How To Use Content To Market Your Marketing Agency | Seven Figure Agency
Uploaded: 2024-01-31T19:40:32+00:00
Duration: 40 s
Channel: Joshua Nelson
Description: In this segment, the speaker outlines inbound marketing as a core strategy for their Plumbing and HVAC SEO agency. By producing high‑quality…

31 Jan 2024 · 1 min

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In this segment, the speaker outlines inbound marketing as a core strategy for their Plumbing and HVAC SEO agency. By producing high‑quality, discoverable content on platforms such as YouTube and podcasts, the agency attracts prospective clients who encounter the value proposition before any direct outreach. The approach is described as high‑leverage and positioning‑enhancing, yet it comes with a gestation period: content needs time to be indexed, shared, and to build an audience before it begins generating consistent leads.

Chapters

Number 2 is inbound marketing, which would be putting out great content in the internet, on YouTube, on podcasts that can be discovered and having clients coming into your funnel because they found some content, because they were exposed to your value in advance. I'm a big fan of inbound marketing. This is one of our top strategies in our agency, Plumbing and HVAC SEO. Once you've got that content out there, clients start to be exposed to it and they come to you and it's very high leverage, high positioning, but there's also a gestation period, which means when you make that content, it takes a while for it to get out there. It takes a while for it to get picked up. It takes a while for your list to grow enough that it generates fruit. So it doesn't happen immediately.