Joshua NelsonSeven Figure Agency · Mentor / Coach at Seven Figure Agency

How to Utilize KPIs to Achieve Your Agency's Goals

Name: How to Utilize KPIs to Achieve Your Agency's Goals
Uploaded: 2023-02-15T22:25:18+00:00
Duration: 46 s
Channel: Joshua Nelson
Description: In this instructional segment, the speaker explains that Key Performance Indicators (KPIs) are tools for measuring what can be improved. He distinguishes…

15 Feb 2023 · 1 min

Watch on YouTube

0:46

In this instructional segment, the speaker explains that Key Performance Indicators (KPIs) are tools for measuring what can be improved. He distinguishes between leading indicators (activities that predict future results) and lagging indicators (outcomes that reflect past performance). By working backwards from a desired end goal—such as acquiring a certain number of clients—he shows how to identify the necessary intermediate steps (e.g., strategy sessions, calls) and break them down into daily actions. This backward‑planning framework can be applied to any agency activity, like webinars or invitation processes, by defining leading indicators, tracking them, and ensuring consistent execution to achieve the target outcomes.

Chapters

Let's talk about KPIs conceptually then. It's really about measuring something and what can be measured can be improved. And so there's a couple of, you know, there's either a leading indicator or a lagging indicator of the event that you want to happen. Engineer that by saying, okay, if I want to get this many clients, well then I have to have this many strategy sessions. To get this many strategy sessions, I have to do this many calls. Break down what is it that, what's the outcome that you want from her that she needs to do on a daily basis to make sure that we hit these kind of milestones. And then you can use that framework to build KPIs around anything. Maybe it's webinar, you know, maybe it's webinar invite, whatever it is that you're trying to improve. Those are the things that you want to measure. And so work backwards, build the, build the leading indicators of if I do this many X, then I'm fairly certain that this will happen and then measure that thing and make sure she's doing that thing.