A digital marketing agency owner turned his monthly webinars into a book by having them transcribed and edited. He never wrote a word himself, just spoke into his existing webinars and hired someone to shape the transcripts into chapters.
I think writing a book is one of the most powerful positioning assets that we put in place in our agency. And it could have been hard because I'm not a great writer. But the way I did it was I took my webinars because I would do webinars every single month on a very specific topic about growing a digital marketing agency. And I took that, I had it transcribed, and then I had an editor go in and modify it so it was matched for the written word. And for me, that was very easy because I was able just to teach and it was in my voice and it was all of my IP, but I didn't have to physically type it out chapter by chapter.
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