If you cannot drive leads, nothing else in marketing works

We gotta drive leads, we've gotta maximize conversion, then we've gotta optimize the ROI. And so I use this simple model, a simple framework where I explain, well, in order to drive leads, there's a couple things we can do, right? We can do organic, we can do paid, and we can do database marketing. We're gonna spend some time talking about each of those. And then I share examples of clients that we do in each of those different areas and get their buy-in. There's a worksheet process you probably will walk them through to help them see, all right, is this a strength for me right now or is it an opportunity? And when you do this correctly, they see that you've got a big picture model. They see that you've got a strategy, and then you're You're also able to seed examples while you go. So while you're talking about SEO, you can talk about, hey, here's one of our clients that comes up really well in organic and generative search. And if you've got the data, you can show like, here's how many leads they get every single month from this channel. Here's their average cost per lead. And overall, this is a return on investment they're getting from their marketing. If you could do that in each one of the core sections of your training or your workshop, that opens their eyes and they're like, okay, these guys have proven results. And that's, you want them to feel like you've got the plan, you got proven results.