Inbound sales teams need 15-20 strategy calls monthly and a 25-30% close rate to keep costs down. Below 20%, your customer acquisition costs spike fast. Top agencies hit 60%.
I think for your sales team, especially if you've got like an inbound closing sales team where they're closing preset opportunities, how many appointments are they having every single month? You want that to be north of 15 to 20 strategy sessions, sales calls, whatever you call it. And then you should be closing at least 25 to 30%. We've seen agencies in our program close 60% or higher. If it starts to get lower than 20%, that's going to massively impact your average cost to acquire a client. It's going to impact your marketing cost. And so you want to make sure you're monitoring that pretty closely.
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