If your close rate drops below 20%, your costs explode fast

All right, so let's unpack what the 7-figure agency model is. So we got to start by saying like, what is a 7-figure agency? At the end of the day, it's a $1 million per year business, right? It's a million dollars per year. That's a 7-figure agency. Now, how does that break down? If we take a million dollars per year, you divide it by 12, it's $83,333 per month. Somehow that makes it a little bit more palatable, a little bit clearer that, all right, that's where we're headed, that's how we're going to get there. And it's pretty easy to back into it because the money math will tell us to get the $83,000 in monthly recurring revenue, we can have $100 a month clients. We'd have to have 830. We can get $500 a month clients. We have to have 166, or we can get 83 clients that pay us $1,000 per month. And when we started our agency, that was kind of the, the starting point. We were charging $1,000 per month. That was what we were shooting for. I find that in today's market, there's a really nice sweet spot between $1,000 and $5,000 per month where there's plenty of clients in whatever vertical you might be thinking about working in that are super happy to pay at that level. So really, the number that should resonate with you as you kind of think through this is, at the end of the day, we only really need 33 clients that are paying us $2,500 per month to get to 7 figures. And so what I want you to really think about and consider is, can you land 33 clients?