I'm a long-term commitment kind of guy. | Seven Figure Agency

go longer-term commitment. Very, very rarely does anybody have any concern about the annual contract, and when they do, we negotiate it, right? One out of 10 potentially. But we also found that because we were selling into a longer time horizon, the clients gave us the time to build up our strategy. They gave us the grace to get things off the ground. And yes, obviously we're doing our best to generate quick wins. Yes, we're doing our best to show our value as early as possible, But just the mental framing for that client is long-term versus short-term. And so in your agency, if you are selling a 30-day trial, if you're selling a no-risk money guarantee and you've got massive churn, you may consider just changing the dynamic, right? And setting different expectations. This little tweak can have a huge impact on your retention, the consistency of your revenue, and ultimately the profitability of your agency.