Agency owners who publish books or speak at events position themselves as experts, which attracts clients ready to pay premium prices and trust their authority to deliver results.
2 top strategies that you can leverage for authority is publishing a book like The Complete Guide to Internet Marketing for your niche. That's powerful. And then speaking. Everybody looks at someone and thinks of them as the expert in any one of 2 cases. They're the published author, right? Because the author is typically an expert. And the other one is the person at the front of the stage. The person that's leading the webinar. The person that's putting out the content by default is an expert. And the more you can increase your authority, the more clients will come to you prepositioned to buy, the more they'll be willing to pay a premium price and not worry because you've got the authority and they can have confidence that you're able to deliver the goods.
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