Inside the 7-Figure Agency Framework

Esteban, Henry, and Aiden Silver present the 7 Figure Agency framework, which segments agencies by revenue into five tiers with corresponding programs. OnRamp teaches niche selection and lead generation via HighLevel; Accelerate adds a 90-day plan and personal coach for agencies earning $10K-$20K MRR. Aiden's own agency grew from $18K to $64K MRR after using the system.
Chapters
to do business with us or not, we want to deliver massive, massive value. And today's session, before we get started, I want to do a couple of housecleaning stuff here. Let's go ahead and rename ourselves. I'll do it as well. First name, last name, and the name of your digital marketing agency. First name, last name, and the name of your digital marketing agency. So I'm going to do the same here, 7FA Team Member, and I just renamed myself. So if you could do that, we really appreciate it. You just hit rename. If you— all you have is your first name and we don't know your last name, if you have questions and we want to send you a resource and we lose you, all we have is either Mark or John or Richard, and then we don't know which Richard, which John, which whatever. So it's important that you go ahead and rename yourself if you can with your first, last name and the name of your agency. So thank you so much for doing that. Those of you that took the time to do that. The next thing that we're going to do today for housekeeping purposes is we do have a survey that we want you to take just so that we know who's in the room and we cater today's message to your situation. So Justin, do we have those surveys ready?
Yes, they're ready.
Okay, perfect. Let's go ahead and do the first one. So the question is, which stage is your agency at in its growth? Are you just starting? Are you at $0? In your monthly recurring revenue? Or are you in the struggle phase? Are you doing $10,000 or less? Or are you in the scaling phase? Are you doing $10,000 plus per month? Are you in the significance phase where you're doing $83,000 per month or more? Or are you a Titan where you're doing $166,000 plus? Thank you for letting us know who is in the room. So it seems like we have someone here that is in the significance phase, $83,000 plus. So welcome. Could you let me know who you are in the chat? Uh, you could send me a private DM and say, this is me, this is who I am, because we cater to you. Our goal is to make sure that you guys that are doing 7 figures that you can do $5 million a year. So Josh currently crossed the $7 million mark with his digital marketing agency. That's not including what he does here. He runs a, a, uh, Plumbing and HVAC digital marketing agency dedicated to plumbers, HVAC contractors, and electricians. And he just crossed the $7 million mark. We have around 30 members here. That are doing $166,000+. We call them our Titan community. So if you are doing $83,000+ we also have another community called Elite. We have around 140 members that are Elite members. They're doing $83,000 a month but no more than $165,000 a month. So we have something for everyone. Okay, so if you are here and you have those numbers, let me know. All right, so one significance, and everybody else here is probably in the struggle phase or just starting out. Um, let's go ahead and continue with the survey. We have one more quick question, so here's the next question. All right. Next question is, are you niche or general? All right, so if you're niche-focused or generalist, you serve anyone. Okay, so as you know, or if in case you don't know, this book right here will give you a huge recap on what we teach here at 7 Figure Agency. This is Joshua Nelson's book. It's The 7-Figure Agency: A Roadmap on How to Build a Million Dollar Digital Marketing Agency. Joshua Nelson has been in the Inc. 5000 list for the past 4 or 5 years, I believe, right now, and he's one of the fastest growing companies in the United States. And what we teach here is the systems. On how to make that happen. So we teach you how to do that. So if you don't know about the niche concept, which is the concept that we teach here, then you need to read that book, number one. So make sure if you, if you don't have the book, go ahead and type book and I'll have one of my team members give you a copy right now on us. We'll give you a free copy to the Audible version of the book. So go ahead and just type book and we'll go ahead and send it to you, uh, right away. So Henry, if you can give the link out, just put it in the chat so everybody can get it. Thank you, man, appreciate it. All right, and I see that we have my man and coach here at 7 Figure Agency Operations Coach Aiden Silver's in the house. What's up, Aiden?
What's up, brother? I just wanted to drop in and see if I could contribute, anything that I can do to help out. Enjoyed.
So thank you so much for being here, for sure, man. Today we're gonna, uh, reveal a couple of the systems that we have in place to mentor our students, our mentees. Um, I'm gonna reveal some of the things that happen in the back end so that people can see how we the membership, you know, site that they get access to when they become a member here at 7 Figure Agency.
Yeah.
So, so whether you become a member of 7 Figure Agency or if you're not there yet, we also have another program called the OnRamp, which I'm going to reveal today as well so people can see what happens in the OnRamp. Okay, so excellent. So let's see how many more people do we have here. So again, if you just came in Welcome to today's presentation. One of the things that we're going to ask you to do, if you would be kind enough to do it, is to turn on your camera. Okay, that's number one. So if you're fully dressed and you're not driving, you should have your cameras on. Okay, so go ahead and do that. That's a huge favor I'm going to ask each and every one of you because otherwise I feel like I'm talking to myself, right? So this is an interactive session. So thank you, Richard, for keeping your camera on. Thank you. We have Meijo Aparicio. Thank you so much for keeping your camera on. Who else do we have here that has their camera on? That's it? Only 2 people? There we go.
Ingrid.
Thank you, Ingrid, for keeping your camera on. I appreciate you. Thank you so much for doing that. And those of you that have your cameras off, well, you're probably naked and driving. Well, not doing both, but you know what I mean. Okay. So The rest of you, thank you all for interacting and being here. The next thing I'm going to ask you to do, if you just came in, go ahead and name yourself with your first name, last name, name of your agency. It helps us know who's here and it helps us follow up with you with key information. We're here to deliver value. We are not going to annoy you and try to sell you something. We might do a little bit of that, but, but the goal is to deliver value first. Two objectives. Objective number 1, make sure you guys get something of value. Objective number 2 is to present to you with our offers that we have here at 7 Figure Agency. That's what's going to happen today. So let's go ahead and get started with, um, the first part. We're going to reveal the 2 things that we have for you guys. So the first thing that we have here, 7 Figure Agency, to help agencies grow, scale, and get to 7 figures per year. And if you're already at 7 figures, get you to $5 million per year. And if you're already at $5 million, then get you to $10 million, right? That's really what this is about. Uh, and the 2 things that we have, if you're doing less than $10,000 a month in monthly recurring revenue, we have this program called OnRamp. And OnRamp has Joshua Nelson's exact framework, everything Josh would do if he lost everything and had to start over tomorrow. So if Josh had to start over tomorrow, what would he do? He would do OnRamp. Okay? And the OnRamp reveals everything that you can do. And I'm going to— I have Henry here today who manages our OnRamp self-study community. So, Henri, thank you for being here. I'm going to go ahead and spotlight you so you could tell people a little bit about the on-ramp and what would Josh do if he was to start over tomorrow?
Hello, everyone. Glad to have you guys on here. Um, I saw in the poll majority of the people on here are less than $10K, starting up, or in the struggle phase. Um, we all got to start somewhere, but if you start on the right foot with the right model, it just becomes so much more easier. And so what Josh offers to an agency at your stage, he calls it the on-ramp, but that's essentially his special sauce, his recipe, the same one he used to grow his own agency to the stage where it's at $7 million right now. Every one of our members who's now at 7, multiple 7 or 8 figures, when they were in the starting phase or struggle phase, they went through the on-ramp, got to $10, $15K, and then moved into coaching. That's the only way to make that work. So the On-Ramp is a blueprint. It gives you a step-by-step process for each part of what you need to focus on at this level. It doesn't give you anything that is not relevant to you at this stage. Um, and then it has all the tools, files, templates, SOPs— everything's built within that very plug-and-play. So in short, if I covered the major parts of it, the On-Ramp helps you pick a niche. Once you have a niche chosen it moves on to packaging and pricing your services around that niche. That's the whole point of having a niche. Once you have your packaging pricing set up, we give you contracts, proposals, everything built in for all the major services. If you're looking to outsource the work, we give you a list of recommended vendors for that. Um, after this, you focus on lead gen. I would say lead generation and sales are the biggest part of the On-Ramp program. And so the goal of of the program is to help you get to the stage where you have at least 5 to 10 niche clients or between that $5K to $10K monthly recurring revenue mark within the first 3 to 6 months of the program. And hence the biggest part of it is lead generation and sales focused. So I have a question for everyone on the session here. Everyone less than $10K in the starting phase, is lead gen and sales your biggest concern or roadblock right now? Or are you facing other issues right now?
Yeah, go ahead and type in the chat your answer so we know who's in the room and what are the problems that we're dealing with in today's session. So I see here that Richard said— actually, not Richard, EC Pushman. Said lead gen, yes. Major Aparicio, lead gen. Kelly, prospecting is the number one problem. Rich, lead gen. Ingrid, sales. Perfect.
Well, that solves it. So that's the biggest focus of the on-ramp for that exact reason. So there's 3 major systems that we cover in the on-ramp. I'll just cover them on a high-level view. I'm not going to go too much into detail. Um, The first and most major system is setting up an automated cold email and SMS outreach system through a CRM. We personally use HighLevel for the CRM. Our members use HighLevel. That's what the resources that we have built in the OnRep are for— HighLevel. So we give you a snapshot that has a complete cold outreach system built inside it. The email SMS sequences, workflows, automations, everything's in there. We show you where to get leads from, either if it's joining a national association or buying leads. We share the resource that we recommend for buying leads. Once you combine these both together, the system starts reaching out to your leads, gets them warmed up and on the call with you. Then we show you the sales process, the scripts for making a pitch, how to charge your clients $1,000 to $2,000 a month for any specific service like SEO or ads each.
We—
Joshua Nelson recommend that your base offer should be nowhere less than $1,000. And so we cover the sales in depth. All of our trainings are made by coaches running 7, 8-figure agencies as we speak. Once you make the pitch, if the client says, awesome, I'm on board, we give you a step-by-step process of how to onboard the clients. If they say, I want to think about it, we have a hot lead follow-up sequence for that, also built in HighLevel. The other two systems of lead gen are monthly webinars. Once a month, Joshua Nelson is doing a webinar/workshop live on Zoom. We show you how to market them, how to repurpose them into content and sales. We also show you that as you land clients, how to get case studies from your clients so you can get them on a video, the kind of questions to ask them on these case studies and how to promote them through Facebook ads. So we have an in-depth Facebook ads training in the OnRamp. And the OnRamp has a lot more. It shows you how to build a team and a lot of other factors of your agency that you need to focus on right now. But in short, the OnRamp has everything to get your agency to the stage where you are making between $5K to $10K in monthly recurring revenue. Within the next 3 to 6 months.
Thank you, Harry, for sharing. Any questions on our self-study program that gets you to $10K to $20K in monthly recurring revenue? I've even interviewed members that have done up to $30,000 just doing the OnRamp in monthly recurring revenue. That was the only thing they had as a resource. They just simply followed the recipe step by step by step by step. I remember a funny story about the OnRamp. I'll share it here. I spoke to a guy. He was actually from Canada. Anybody here from Canada? So he was from Canada. He called us up and, you know, I presented to him the program and he says, you know, I don't really have the money. So I'm going to go ahead and do a garage sale and then I'll buy it. And then I said, okay, sure, whatever. Let me know if you do end up coming up with the money and you could buy it. Next thing I know, the guy calls me up, he buys it. And then he calls me up around 6 months later and he goes, hey man, I did the on-ramp and I'm at $20,000 a month. What do I do next? Like he literally bought the on-ramp by doing a garage sale. And then he went ahead and did the self-study program and got got himself up to $20,000 a month in monthly recurring revenue. So it was pretty cool. That's a true story, and it was really awesome that I got to hear that. So those of you that don't know what the OnRamp is, or if you have questions on the self-study program, uh, let us know. We did recently update it, so Josh just recently published some new content inside of the OnRamp. So if you haven't revisited the OnRamp You should go back, look at it again, step by step. There's some new stuff in there. It's updated. And it— all the confusion that those of you that maybe had it and didn't figure out the techie stuff in there, we've made it, uh, even easier, right? So if you're not very techie, you can look at it now and it should take you step by step by step to getting the tech part figured out of the on-ramp. So any, any questions on the on-ramp? So here we go. We got a couple questions here. Hey Kelly, Kelly's here. He said, Kelly said, I got lost in self-study. Sorry. Um, just dance, I guess. Well, if you go back to it, Kelly, I recommend you go back and revisit it. We did make some changes on it. You should be set the right way. So if you go back in it, you'll see the new changes in the things that we do. Um, Ingrid says, does it cover suggested pricing for different markets? Yes, it does. In fact, uh, it will show you exactly how to figure out your offer. So you need to have your offer dialed in and OnRamp will take you step by step into figuring that out. Uh, Paul Meyer says, where can I find OnRamp program information? No problem. Henry will send you a DM "Right now, Henry, please give him some information." He might send you a calendar so that you can book a session with him and he can answer all your questions about the on-ramp. And let's see who else. Rich, Rich says, "Is it on the website?" Yes, it's on the website. But we'll put it in there. And Keenan is interested as well. But this kind of concludes the part of the on-ramp because we do have somebody here that's doing at least 7 figures. So we want to transition into that. So if there's anyone else here that has any other questions about OnRamp, Henry, please post your calendar so everybody can see it and they could just book a session with Henry and he'll be able to take good care of you. I mean, if Henry's not available, I have other people on the team that you can reach out to and you can even reach out to me and I'll be able to help you with that. The next one, the next program that we have is for people that are doing at least $10,000 a month. If you're doing $15,000 a month, even better. If you're doing $20,000 a month, even better, right? We really want you to participate in this next program. The program is called Accelerate. So we have 3 programs here. These are our systems. These are the systems that we've revealed to you. For success. So again, if Josh was to start over tomorrow, he would do the on-ramp, but once he gets himself up to $10,000, $15,000, $20,000 a month, he would transition and hire a coach and he would hire someone in the 7 Figure Agency, right? So that's what we do. We have an Accelerate program, we have an Elite program, and we have a Titan program. A Titan is someone doing $2 million, $3 million, $4 million, $5 million plus per year. That's a Titan. Okay, we have an Elite member, and Elite members doing $1 million, but they haven't reached the $2 million mark just yet as an Elite member. And then we have an Accelerate member. An Accelerate member usually averages around $40,000 per month in monthly recurring revenue. And our goal is to help all of our Accelerate members become Elite members and all of our Elite members become Titan. That's what this community is about, and we do it through community. And the very first thing that we would do is we pair you up with a coach. This is someone that's already built a 7-figure digital marketing agency, with the exception of 2 or 3 of our coaches that are almost at 7 figures, but they're experts in their subject matter. So Josh, so it has hand-selected all of our coaches himself based on their area of expertise or the fact that they have healthy profit margins, healthy retention numbers, and they're doing their monthly recurring revenue to be at least at $83,000 per month in monthly recurring revenue. So that's the first thing, you get matched with a coach. And that coach will deliver a 90-day plan for you. You will get into a 90-day plan session with your coach as soon as you become a member. You'll go through our onboarding process. We'll match you with a coach, and then that coach is going to meet with you for about an hour to create a 90-day plan for you. That's the first thing that happens here at 7 Figure Agency is you need to have the plan. You all know the saying, "If you fail to plan, you plan to fail." So that's why we do that. It's one of the reasons why we do that. So the second thing that happens is we're going to send you an invitation to come to our in-person gathering. So before I talk about the in-person gatherings, any questions on the 90-day plan and coach. Does anyone have a question about that? One of the common questions that I always get when I talk about the 90-Day Plan is, so I only get to talk to my coach once every 90 days? The answer is no. You can book a call with your coach at any time. The only thing that changes is the time. It won't be an hour call. It would be a 15 to 20 minute check-in session, and that's it. So you can check in with your coach at any time, but if you want to do an hour session, that usually happens during the 90-day planning session. Every 90 days, as long as you're a member, you'll be able to talk to your coach. All right, any questions on coaching? So is there a link for the Accelerate program? Yes, we definitely have a link. Welcome, Paul. Uh, thank you for being here. Uh, Paul, one thing I do want to say, anyone that is interested in Accelerate, um, you gotta have at least 5 clients already in your agency or more. We prefer that you have more than 5 and you gotta be doing at least $10,000 in monthly recurring revenue. We prefer that you're doing more than $10K, but if you're doing at least $10K, we will consider you to be our next Accelerate member. Member, okay? So the second thing that happens is our in-person events. We call these events intensives. Uh, so you do your 90-day planning session, then the next thing that happens is an in-person gathering. This is where Josh reveals his signature mastermind process, which he never publishes publicly. You will only ever experience this from Josh if you are an actual member of our community. You have to be either an Accelerate, an Elite, or a Titan to go through that 2-day mastermind that we call our intensives. The next intensive is in July, and the exact date is July 7th through the 10th is when we're having our next intensive. I was just looking at my calendar here. So That's an in-person gathering, and during that in-person gathering, approximately 200 of our 300 base members usually show up in person to mastermind together at all levels: Accelerate, Elite, and Titan. And you guys can mastermind with each other, and we have a process and a system on how we do that during the in-person gathering. But Josh will reveal his signature process on how to prepare for your next quarter and how to reveal and remove all of the roadblocks that you've been having in the current quarter and fix it for the following quarter so that you can solve those situations once and for all. Whether it's a profit margin problem, a systems problem, an operations problem, a sales problem, whatever it is, he will teach you. He will take you through a process on how to do that. And in addition to that, Joshua Nelson will always bring bringing well-thought-out speakers. These are thought leaders in their area of expertise that impacts our industry as digital marketers, and we have special guests that drop in and share their wealth of knowledge with our members. And we always do our best to overdeliver from the previous intensive that we did. We try to bring in different people that will, and we do, we try to outdo our previous in-person gatherings every time that we do that. I've currently attended 10 of those in person myself, and they are fire. That's all I have to say. And if you want to learn more about the intensives or see me interview some of our members that are Titans and Elite members and some of our Accelerate members, you can go to youtube.com, go to the 7 Figure Agency channel and just search for intensive and just type the word intensive and you'll see the intensive interviews there. If Justin, if you're still here, I'm not sure if Justin is still here, Henry, or maybe you can do it. Maybe we could put the link to the intensive interview so that people can get an idea of what these intensives are about and who attends them, right? So that'll be pretty cool. Any questions on the in-person gatherings? Does anyone have a question about it? I did mention that if you're part of, if you're already a member, you don't have to pay to attend the in-person gathering because you get one ticket for your agency per intensive to attend. Now, if you want to bring your business partner and you want to bring additional team members, there is an additional fee at cost for any other person from your company that you wanna bring. It's just $500 per person if you wanna bring more people from your team. But other than that, if you have one, you get one ticket to each of the in-person gatherings. Any questions on the in-person events or intensives?
There's a question from Kenan. He's asking, where is the next in-person event located?
Okay, cool. Yeah, I didn't see that in the chat, but the next in-person event is in Miami. We always do it in Miami, Florida. The exact hotel and information I don't have it on me, but Justin might know. Justin, do you know the exact hotel where we're doing the one in July?
Yes, it'll be the JW Marriott Marquis in Miami.
JW Marriott Marquis in Miami. So yeah, perfect. So we'd love to see you guys there. So what do you need to do to come? You first, you gotta become a member, right? So make sure you have your membership active and you guys can definitely come. Okay, so Justin, if you guys want to find out more information, I have a link here that you guys can take a look at. The calendar is here, okay, publicly, so you guys can take a look at it at this link here. Now, Paul, Paul is very interested on having a link for the accelerator program. So Paul, I'm gonna go ahead and send you my calendar link, and I'll send you the link so you can read all the information for the Accelerate program. Henry, can you send him the start link for, for Accelerate for Paul? Paul, we're gonna go ahead and send that to you right away. Okay, and Kelly is here. Kelly says he's gonna bring his own personal AC. What is going on here, Kelly?
Hey, Esteban.
Yes.
How much MRR do they have to be doing for me to bring them as a guest?
To bring— to bring whom as a guest?
Just agency owners, right?
Yeah, yeah. If you want to bring someone as a guest, they have to be doing at least $10K.
Okay, so anybody here doing at least $10K, hit me up in the DMs if you want to go in July. I'll be happy to give you a guest pass.
You could definitely come that way too. That is correct. Very smart, Aiden. Very smart. Aiden, do you got anything to say about our in-person events before we go into the actual portal?
Yeah, uh, I would say that they are the, the main reason why I'm in the group. Um, actually, that, that's not true. There's two reasons. So the first reason that I'm in the group is the, the Censo community all the time. I mean, there's digital Facebook groups that we're in. We're doing weekly Zoom calls, and then we're just always engaging with other peers. And it's a peer group with agency owners who have beat the problems that, that you face, right? And so speaking with them every day is just huge. And then number 2, the in-person meetings are just so Uh, so what's the word I'm looking for here? Um, personal, personalized, and, and you just really connect with people, right? And, uh, it's, it's the best energy that I've ever experienced at any kind of event.
Thank you, Aiden. Thank you, Aiden. Aiden, you know, I thought you were going to say that the reason why you're here is because of me. You know, and then, and then you said it was because the community—
part of the community.
So yeah, I'm just teasing you, man. So, so one, one more question about the in-person gatherings, because I know for you it requires a lot for you to come, you know, because, you know, you really go— you really have to prepare to come. Yeah. And a lot of people may not know who you are, so let's— I just want to make sure people know who you are. You're one of the coaches here. Can you tell us a little bit about you, your story a little bit here at 7 Figure Agency?
Yeah, absolutely. Uh, so I am a coach at 7 Figure Agency, the operations coach to be specific. I also build a lot of the course material, uh, that we gather knowledge from the best members in the group. We kind of do a big brain dump and then I take that and build it into courses. for members. So 2 roles there at 7 Figure Agency. And then I also have my own agency in the lawn and landscaping niche, uh, called Green Marketing, if you couldn't tell by the swag in the background. Uh, and we do about $64K MRR a month.
Let's go.
Monthly.
Yeah.
And, um, we are looking to double that up this year. We're really excited about that. Uh, and yeah, obviously, you know, I have a physical disability. And that can make anything challenging, especially traveling and being in a hotel and doing all this stuff. Right. And, you know, the founders, Josh and Yessenia, are just the sweetest, kindest people that you will ever meet. And they will give you the shirt off their back. And every time I go, they have incredible accommodations set up for me. Um, they even bring a, a sofa, a couch into the event room, into the ballroom for me to rest on while I'm there, which is just like unheard of. Who else would do something like that, right? And so it's so— they're such great people that, uh, you know, it's really hard not to fall in love with them.
That's so true. And, and, you know, they would do that for any of our members, right? It's not, it's not just, just you, but, but they— we take care of our members. It really— Joshua Nelson makes sure that every one of our members taken care of during these in-person gatherings. And this is a community where once you join, you're gonna feel, you're gonna feel two things. Everybody here has the spirit of giving, and the second thing everybody has in this community is the, the spirit of abundance. I would say we have the abundance mentality, right? Because there's people here that are in similar niches, right? Like in your niche, there's probably 5 or 6 members or maybe even more, right?
So real quick, funny story. We have a massive agency in our niche. The Online Marketing is the name of the agency, multimillion dollar landscape marketing agency, and the owner, the founder, uh, is the one who actually got me into 7 Figure Agency. So he was a member, he loved the community. I met him at a trade show, we kind of connected a little bit, and then he invited me to the group. So my competitor, right, is the one who invited me into the group just because of the, the concept of abundance and there's so much to go around that the idea of scarcity just doesn't exist in, in this community, which is very rare in the marketing realm, right? It's a very rare thing to, to treat your competition that way.
Yeah, excellent. Thank you for sharing, Aiden. So yeah, so if you're concerned about joining this community because maybe you might find your competitor here, You might. So that's— Josh teaches all of his concepts to his competitors that become members. So there are members here that are in, in the plumbing and HVAC space, and they're doing a million, and Josh is doing $7 million. So we teach people how to do it. We believe that there's plenty for everyone to go around. So, um, yeah, yeah, go for it.
Yeah, I think it's a really good example of the, the idea of competition and whatnot. So The gentleman I mentioned with the largest agency in my niche, uh, you know, something that he really is passionate about is no exclusivity for his clientele. So a lot of agencies will be like, hey, well, you know, you're the only client in Austin, Texas, and we're going to keep it that way. We're going to do exclusivity. He is the complete opposite and has very good logic and reasoning as to why, why to not offer exclusivity. And he hammered it so hard in the community and it made so much sense that it became the standard. And now all of us are not offering exclusivity. So together we're raising the bar for marketing agencies as a whole, as an industry. And now this idea of like exclusivity with the best of the best is like, that's crazy. Why would we do that? And it's shifting the entire you know, realm of the way we communicate with prospects and things like that, because it's— we're all in alignment with our values, which is a super cool example of how we work together and not against each other.
Love it. Thank you for sharing, Aiden. Let's go ahead and transition now, uh, into the actual portal. Okay, this is the system that we use to mentor you guys. And this is a system that we follow. We usually don't reveal this even in our, in our calls when we have one-on-one calls with potential members. But for today, we decided to try something new. So you're getting a behind-the-scenes peek as if you— what happens right after you make your first payment and you become a member, you get access to this. So I'm going to share my screen. I hope everybody can see it. And let me know if you guys can see this. Can everybody see it? If you could just type in the chat just to let me know, I will be able to know. Yep. Okay. I'm starting to see yes and yes and yes. Perfect. I'm glad that everybody can see it. So this is what you get access to. You get access to the 7 Figure Agency Program. This is Accelerate. Okay, so to be an Accelerate member, you have to be doing again $10K+ per month. We prefer you're at $20K, but if you're at $10K, we'll take you in. Okay, and you'll get access to this program. And in the beginning, you're going to notice that Josh does an introduction video here every single month, kind of letting you know what you should be dialing in and what's going to happen during the month inside of our community. So that's the first thing that happens. The second thing that you're going to notice here is our coaching sessions calendar. So we have sessions here that are actually from Monday all the way to Friday, because I believe there is a Monday session as well, unless if it was changed. But any changes that happen, you'll see it here in the calendar. So as of now it says Wednesday through Friday at 1:00 PM Eastern time. And Josh does a session called the Agency Growth Launchpad. 'Cause a lot of people ask me, is Josh gonna be my coach? Yes, but he's a coach in the group segment, right? He's never gonna, he's not gonna be your designated coach, right? But Josh does the Agency Growth Launchpad sessions where he goes over the fundamental KPIs, how to get 15 strategy sessions per month, and then close them at a 30% closing ratio, which is approximately 3 new clients as a minimum per month, and to maintain 95% to 98% retention. That's what he goes over inside of that. I think someone's unmuted, so let's go ahead and mute everybody, guys. Then the next part of the coaching of the program here, Accelerate, is our Navigator. So this is something new. It's called the 7 Figure Agency Navigator, and I'll just go ahead and read what it is. It's your personalized roadmap to growth, helping you identify key areas for improvement and focus on what you— on what truly moves the needle for you wherever you are in your agency. Because we have people here that are ranging between $10K to $30K. Then we have another group of people that are ranging between $30K and $60K. Then we have another group of people that's ranging between $60K and $100K. So the 7 Figure Agency Navigator really spells out everything you would need to do depending on where you're at in your agency. So it's pretty much customized to your need and what, what boxes you need to check to hit your goals. Okay, and that's— we call it the 7-Figure Agency Navigator. All right, the live events. Okay, this is— these are the two events remaining. So we have the one that is for all members, July 8th and 9th, and then the mastermind is for everyone that's doing 7-figure plus. It's on the, on the 10th. They have an extra day in coming up in July. Then in October, we're going to wrap up the year at our in-person gathering during these dates. All right, then we have all the details here for the event. This is how you join. If you're coming in person, this is how you let us know that you're coming. This is pretty much everything you would have to do. This is our process for you to let us know that you're going to be there in person because we do make preparations. Prior to you attending. All right. The other question I always get is, what if I miss a session? I wanted to go to the Launchpad and I missed it, or whichever other sessions we have. We record everything. Everything gets documented here at 7 Figure Agency, so you can definitely capture whatever replays you need right here. Okay. And then the last thing that we have is our trainings. Now, this is really cool because the training is not just for you. You can— when you become a member, the membership is for your entire agency. So let's say if you have an A-player and you want them to do a training on account management, you can give them their own personalized access and they can start training on account management. Let's say you need your operations person to go through some training here. you can give them access and they can go through that training here. So we have all kinds of trainings, as you can see, that cover every subject that has to do with creating sustainability in a digital marketing agency business. So this is everything you would ever need to know to create a 7-figure digital marketing business that is sustainable. And you can— you get access here to every training, and you can give access to whoever you want in your organization so they can do the training themselves. Okay? And every section here is dedicated to a specific problem in your agency, and it solves it. All right, let's move on to your coach. Everybody here gets a designated coach. And right here, mine, mine is not active, right? Because I'm not an actual member. But when you become an actual member, you get 2 links here for your, for your coach. One link will be for you to book your 90-day planning session. And the second link is for you to do your monthly check-ins as needed. So whenever you feel like you need to, talk or check in with your coach, you simply go to their link and you book a session based on their availability. And that's how you get access to your coach. And then the last part is your— the specialty coaches. These are all of our coaches here that we have. And as you can see, Aiden Silvers, who's with us today, he's here. He's our project management and operations coach. But we have coaches in every category of your agency that you could potentially ever imagine. It's all here. So this is a one-stop for coaching. You don't need to go anywhere else to get any advice in any of the areas of your business. It is all here, as you can see. Okay, did I miss anything? I don't think I missed anything. I'll go ahead and wrap up the membership area here with our specialty coaches' availability is all here in their calendars. This is how you would book a session with them. It explains the format that they meet with you. Some meet in small group format and others meet in a one-on-one format. Okay. And then, well, we award all of our members. So how do we do the award ceremony? So when you come to our in-person gathering, we have awards for you. There's a coveted 7-figure plaque award that you can aim for, and once you hit 7 figures, you will get that award in a stage in one of our in-person gatherings, and we will award you with this coveted 7-figure agency award. We have a Titan coveted award. We have an, an Accelerate award for each level of growth. From 10 to 20, 20 to 30, 30 to 40, 40 to 50, 50 to 60. Each level of growth, there's an actual award that gets handed out to each and every one of you. We have gamified the game of hitting your numbers, right? So we make it fun and we do it in community, which is why our members tend to grow and scale and sustain. Their levels because of our community. What else do we have?
Uh, this is really fun about that too.
Yeah, go for it.
It gives like a really neat sense of competition, and you see a guy getting up there who is like 7 figures or whatever, and you're like, if he got it, why, why didn't I hit it yet, right? And it just really lights that fire underneath you to go home and, and dig deep.
That's correct. That's true. We do have healthy competition here, so it is really cool to see people in that are in the same niche, not just competing against each other, but also collaborating with each other. It's really cool to see that in our community. That is very common. So you might know someone in your niche that's already a member in our community. And you might be thinking, I don't know if I want to join this community because I know so-and-so is in the community. Well, guess what? So-and-so, the minute you become a member, you guys are now brothers or sisters, right? Because now you're part of the same community. Right. So it creates camaraderie. So, uh, so yeah, if, if, if you're, if your concern is, well, my competitor is in the community, just come on over. We'll see what happens. Right. Uh, what else do we have? So we have all these smart docs that you can access through here and here's your billing information. By the way, this is a subscription service, right? So the subscription service is, it's just month to month. Right, so this is just month to month. We don't put anyone on a contract. And whenever you need to manage your billing and cancel your membership, it's an— it's as easy as going here and managing your subscription. It's really that simple. Okay, and for support, let's say you need to talk to someone or you haven't been able to really speak to someone about a situation. This is how we support you. You simply use the portal and and you message us and we will get back to you as quickly as possible. Okay, let's see what else, see what else we got. We have, okay, the way that most of our members communicate is through Facebook. So hopefully no one here is against Facebook and you will be able to get access to a private Facebook group with about 300 members. That's really the current count right now. Where you can engage with each other, and it's very active in there.
It didn't—
anything you want to say about the activity that happens in the private Facebook group?
Yeah, there absolutely is, but I was just gonna ask, do you think that we could show it quickly, or is it so like, uh, kind of private that we don't want to put any like sensitive info out? You know what I mean?
Well, even just to— for me to reveal this, I had to get— I had to go through checkpoints just to be able to reveal this publicly. So I don't, I don't have, I don't have the, the the A+ from Josh to Ruby.
Let me paint the picture here. Yeah. Uh, the Facebook group is the best part about the community, in my opinion, besides the live events. Uh, it's, it's all these members in one group. It's not just the members, but it's the members' teams. So the leadership teams are operations guys, they're account managers, and everybody is in one group collaborating. And, you know, just how we see these courses and these programs and they're there to solve issues. But that's what the group is also there for. So if you have a question about a scenario that you're going through, like, oh man, my account manager is underperforming. What kind of KPIs should I set? Blah, blah, blah. You're going to post that in the group and you'll get dozens of comments from how other agency owners are doing it. And it doesn't necessarily mean that you're going to find the answer there. But it sparks questions in your mind that will lead you to the answer typically. Obviously we don't want to just like copy every, every single person, but it gives you the perspective that you need to really move quick and avoid a lot of the issues. Sorry, a lot of the mistakes that we make on our own. It speeds up and accelerates that process. And so there's dozens of posts a day in this group. Uh, with problematic things that people were trying to resolve. There's also, yo, happy birthday post, right? There's also like some personal content in there where people are really struggling with things in their life and like they need some support. And we're here for all of it. It's, it's amazing mix of content.
Thank you for sharing. That's really, really valuable information about the community. So it is a real community. And here's the most important thing that you'll get. You'll get feedback. Because the only reason why a coach or a support system is in place is for feedback. If you're the only person giving yourself the feedback, guess what? You can cheat, right? Because it's on you. Right? So no one knows because it's you. But when you make it publicly and you're in a paying community just like this one, and you know everybody's paying to be part of this, then the feedback becomes real and you're not just playing around, right? This is now a serious thing that you're going to make happen because you're getting feedback also from people who have done it, been there, got the t-shirt already, so why not listen? And one of the most difficult things to do is to change. And to hit different numbers in your agency, you're going to have to change some things. And this makes it easier to change because you realize that if that person's doing it and that person's doing it, then it becomes obvious to go through the painful process of change, which is why this community exists and why feedback is so valuable. And these, our members will give you the right feedback that you are going to need to elevate and scale your agency.
So with a couple examples of my experience with that.
Yeah, go ahead, please.
Awesome. So, you know, when I joined 7 Figure Agency, I was doing $18K MRR and within 3 months we were at $48K. MRR. Uh, so massive explosive growth, and that broke everything at the agency, all— every system, every workflow. And it really exposed the poor performance of my staff. People stealing time, not following rules, not even working right, like not even doing their job, uh, like delegating it out to other people behind our back, and really bad stuff that we discovered because of our growth. And, um, I ended up letting go and terminating our entire leadership team, which is about 5 people. And these are people that I paid $60,000 to $100,000 a year, right, who are supposed to be the best of the best, who ended up being exposed as the worst of the worst. And that wouldn't have happened without 7FA. Um, and you know, just also some, some profits, uh, info about profits. When we hit $48K, we really quickly went back to like $35K. We, we bounced and, um, was in the negative. And I didn't take a paycheck and the agency was in the negative with profit. Uh, today we're at $64K MRR and our profit is at 40%. And we have a lot of capacity, so we're going to continue to get more clients and that profit is actually going to go up. And that is with me taking a salary. So from $35K negative profit to $64K positive, about 40%. And that's really what we're all here for, right? It's like we're doing this to make money and have freedom. And not just have another job. And so completely new team, way more monthly recurring revenue and way more profit from now to back then, from back then to today.
So, wow. And you know, that's a powerful, powerful story.
Real. If you join the group, you can see the post that I made years ago about all this stuff. Like there's evidence in there of it.
There's tons, tons of valuable posts in there that are just gold, right? There's things that the members have published and members give their resources all the time too. So you don't have to recreate the wheel, saving you so much time and years of struggle because they've already been through it. And it's like, here you go. So it took Josh Nelson Nelson about 14 years to get to where he's at today. You're not going to do it in 14 years. Our goal is that you do it in 2 or 3 years. If you do it in 2 or 3 years, imagine the future for yourself. Imagine that you didn't do anything at all. You just stayed doing the same thing. 2 years will go by. You'll be in the same place, right? So when you join a community and you pay, somebody told me this and to me it's gold. When you pay, you pay attention. When you pay, you pay attention, right? So, when you hire Coach and now you're part of a community and you see everybody's doing, you are the percentage of the people you hang out with. My mom used to always say, "Tell me who you hang with and I'll tell you who you are." She always, when I was a kid, she always used to say, "Bring your friends over the house." And I was like, "Nope, not bringing my friends over the house." Why not? Because I knew they were up to no good, right? But who you hang out with is gonna be who you become. And this is why the power of the mastermind is so strong and why you become so much different when you join a community like this. Because one of the things you're gonna notice is that the person on the stage getting the biggest award is just like you. And it becomes real and you're like, man, they're just like me. And now it becomes real for you and you can do it too. And you can even go over there and talk to them and they'll listen to you and they'll actually say, "Well, you know, if I were you, this is what I would do." Right? And they'll give you real advice because they've been there, done that, got the t-shirt. So for those of you, I hope that was cool. I hope everybody enjoyed taking a peek behind the scenes. Did you like that? Did you enjoy that? Did you get— you know, we really don't reveal that. I don't even know if we're going to keep this recording. Boarding up.
Nobody tell Josh.
I asked him, but, but I— he said, well, we probably won't leave it up, right? But you know, if you guys don't have access to this, so I'm going to give you
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