In this motivational video, Joshua Nelson of the Seven Figure Agency draws a business lesson from the 2019 Wimbledon final between Roger Federer and Novak Djokovic. He highlights Federer's tradition of throwing a celebratory party after Wimbledon regardless of the match outcome, using it as a metaphor for the importance of celebrating effort in business. Nelson advocates breaking the year into quarterly (90‑day) targets—such as acquiring a specific number of clients or reaching a set amount of monthly recurring revenue—and regularly reviewing progress. He stresses that teams should celebrate both hitting and missing targets, focusing on the work done, to build accountability, momentum, and a culture of consistent performance. The video concludes with a call for viewers to share their own celebration practices and goal‑setting methods.
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Hey guys, this is Joshua Nelson with the Seven Figure Agency, and I just wrapped up watching the Wimbledon final. Amazing match between Roger Federer and Novak Djokovic. If you're a fan of the game, it was really a match for the ages. Two champions that gave it their all, and really it went to the fifth set, you know, 5th set tiebreaker. It was an amazing match. But there was one thing that stuck out at me, you know, that I thought was relevant to you guys, and that's at the beginning of the match they were talking about Roger Federer is the most winningest champion in the sport of tennis ever. Literally ever. If you're not a fan of the sport, you don't know that. That's a fact. And they were saying that he's got a tradition where every year at the end of Wimbledon he puts on a big party with his team to celebrate. And that party happens whether he wins or loses. And so I thought that was interesting, 'cause it's something I really believe, that what you celebrate, you wind up getting more of. And I believe that, you know, you should break your year into quarters, right? You should have a quarterly, an annual goal, and then quarterly targets. And your mind can think around the 90-day target, like really, you know, how many clients you're gonna land, how much recurring revenue you're gonna have, what you're gonna get in place to make that a reality. And just like in tennis or other sports, there's usually like 6 or 7 key, key championships that happen every single year. If you can set a quarterly target, like, okay, between January and March, And then from April to June, you get it, right? In quarters. And you set a target and you really just press towards the accomplishment of that target. Okay, we're gonna sell 17 new clients and we're gonna get to $52,000 in monthly recurring revenue, go. And you sprint for a quarter. And you kind of throughout the quarter you stop and you say, okay, did we hit those targets? Are we on track, are we off track? And you keep doing the work and you do the activity and you get your whole team to rally around that, whether it's you and a business partner, you and a small micro team, or you and a legitimate group of people that work with you. If you do that and you have a stopping point at the end where you celebrate, you can really create a culture of doing the work, holding yourself accountable, and, and really making things happen. I think what's important is that you celebrate whether you hit the target or not, right? We all think, man, you know, if I didn't hit that target, then I guess we should go punish ourselves. Well, the reality is, if you and your whole team did the work and you did the activity, you celebrate the effort, right? You take a minute, you celebrate the effort. And that's what Roger Federer does, the winningest champion in this sport. Something we've always tried to do within our digital marketing agency. I would encourage you to do the same. Get into the practice of setting targets Putting out there an intention to accomplish it and then pausing to acknowledge whether you hit it or not and celebrate that you hit the target, or celebrate the, the effort so that the next time hopefully you do hit that target. So that's all. I'd love to hear from you guys in comments. You know, are you doing something to celebrate your accomplishments? Do you have clear targets? And do you think it makes sense to celebrate even when you don't hit the goal? Let me know. I'll talk to you guys later.
