There are 34.8 million small businesses in the market, meaning roughly one agency per 790 potential clients. Most agencies fail because they're generalists without niche positioning or proven case studies, not because AI will replace them. The real shortage is excellence.
AI are going to replace agencies, right? They're like, the AI is going to come in, it's going to knock everything out, and these niches are just getting noisier and noisier every month. It's very hard to compete. The truth is, kind of, you look at the numbers here, there's 34.8 million small businesses. That's one agency for every 790 potential clients. How many of you guys can run a pretty good business with even 500 clients? All of us in this room. So there's, there's a massive amount of opportunity. There's a massive amount of abundance, and most of the agencies aren't niche-focused. They're just a generalist agency trying to serve everybody, trying to figure it out from one client to the next. Most of them aren't positioning themselves. Most of them haven't developed proven case studies, and most of them haven't figured out a growth program specific to their niche. So I truly believe there's massive abundance, there's massive opportunity, as long as we can all commit in this room, and I know that we can, and I know that we will, it's not that there's too much competition, it's that there's too little excellence. And we're gonna stand out in this room, we're gonna stand out in this industry to be the best agencies, the most innovative agencies, the agencies that generate world-class results. Yes or yes? Woo!
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