Landing a $5,000-per-month client takes the same effort as a $500-per-month one. Higher-paying clients appreciate the work more, push back less, and stick around longer. Aim for the $1,000 to $5,000 sweet spot where you can prove clear ROI.
What I found was it takes almost the same amount of energy to land a $5,000 a month client as it does to land a $500 a month client. And the other, what kind of odd thing is the client that pays $5,000 per month tends to appreciate you more, is actually a lot less pushy, a lot harder to work with and easier to retain. And so as you think about this, I really believe there's a sweet spot between $1,000 and $5,000 per month. That in whatever industry you might serve, whatever vertical you might be in, there's a plethora of companies willing to invest at this level. And it's a low enough fee that if you're generating results, now that's the, obviously you gotta generate a return on that investment. But we, there's no reason you can't generate a return on investment if you know what you're doing and you put these strategies into good play. This is the sweet spot.
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